Phoenix Suns Unveil New Logos, Which Don't Make the Roster Any Less Crappy

Categories: Suns
One of the new Suns logos. Yipee.

After finishing this season with the crappiest record in the Western Conference, the Phoenix Suns are proud to announce that there are new logos for the team.

If the starting lineup of Goran Dragic, Luis Scola, Jared Dudley, Michael Beasley, and Marcin Gortat just isn't good enough for you, these new logos ought to do the trick.

Suns president Jason Rowley, in the team press release says these logos "enhance the Suns brand and create an energetic feel that fans can get excited about," which is an extreme overstatement.

You'll notice that two of these logos, the sunburst and the flaming bird thing, aren't exactly "new."

Alleged "new" logo on the left.

More than 20 years after the logo on the right was created, the one on the left is the "new" product.

Elsewhere, the font that says "Suns" is different, as you can see at the top, and there's also this alternate logo, which is billed as a "completely new" logo:


After the suck-fest of a season the Suns had this past season, they have the fifth overall pick in the draft, which starts later today. The Suns actually had a pretty good record in drafts a few years ago, picking guys like Luol Deng, Nate Robinson, Rajon Rondo, and Rudy Fernandez. The problem, obviously, is that none of them ever played a game in a Suns jersey. The Suns have a new GM in Ryan McDonough, so we'll see where that leads them.

Send feedback and tips to the author.
Follow Matthew Hendley on Twitter at @MatthewHendley.

Sponsor Content

My Voice Nation Help
valleynative topcommenter

When ticket sales are expected to be down, you increase revenue by making the fans buy a whole new wardrobe of logo items.


The last one - the orange thing with geometric shapes - looks like one of those signs that warn you of severe tire damage if you back up. 


@JohnQ.Public LOL,yes it does,doesn't it. Instead of worrying about logos,the Suns should be focusing on tonights draft choices.


@Bnbk Maybe the new logos are intended to distract us from the draft choices they will be making tonight so we don't notice that they've screwed up another opportunity to improve.

Now Trending

Phoenix Concert Tickets

From the Vault