Blast by Colt 45, Made by Pabst Brewing, Called Excessively Strong by Tom Horne and Other State Attorneys General
Blast by Colt 45, made by Pabst Brewing Company, is like a "binge in a can," according to Tom Horne and other state attorneys general.
Arizona's official state gun is the Colt .45, but a trendy alcoholic drink that shares the name shouldn't be on shelves in its current form, says state Attorney General Tom Horne.
Horne and 17 other state attorneys general sent a letter to Pabst Brewing Company in Illinois today, asking the famous beermaker to tone down Blast by Colt 45 and stop marketing it to kids.
With an alcohol content of 12 percent in a 23.5-ounce container, and a recommendation to enjoy it cold, the stuff is like a "binge in a can," the AGs say. Shotgunning one of these babies could deliver nearly five times that of a normal serving of alcohol, according to the letter.
Not by our math, it doesn't. A 12-ounce can of Pabst Blue Ribbon beer has 5 percent alcohol, according to Internet sources. Therefore, drinking a Blast is roughly the same as drinking 2 1/2 Blue Ribbons.
(Go ahead, ridicule us -- we blew the math on this one. It sounded good this morning, but we figured out later that there is still just 5 percent alcohol in two cans of Pabst, not 10 percent. Duh. Thanks to the Concerned Math Lover who commented below, we are now going back to elementary school...)
While other beers contain less alcohol, (especially if you're in that state just north of Arizona where a good portion of the population wears special undies,) some contain between 6 and 7 percent go-juice. While high-octane beer gets promoted in newspaper reviews, the flavored Blast by Colt 45 is treated like heroin by the AGs.
The campaign smells like nothing more than a grab for attention at the expense of Pabst, which has amped up its marketing in the past year.