Arizona State University and Nike Unveil New-Look Sun Devils; Sparky Gets Demoted

Categories: Sports

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ASU's new logo and typeface

​Fear the fork -- Arizona State University's longtime devlish mascot, Sparky, is taking the backseat to a pitchfork as A-State's logo, just one change in a series of new athletic looks unveiled by the school today.

 

The redesign of ASU's athletic look includes adding copper and black to the color palette in addition to the longtime standbys maroon and gold, a new font titled "Sun Devil Bold" that has the tines of a pitchfork at the ends of letters, as well as the redesigned pitchfork logo.

Representatives from Nike and ASU introduced new uniforms for several of the athletic teams, donned on stage by University athletes.

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ASU wide receiver Gerell Robinson in new black uniform

Cornerback Omar Bolden, center Garth Gerhart, and wide receiver Gerell Robinson introduced the new uniforms -- wearing white, black, and maroon, respectively -- before ASU football legends Ron Pritchard and Jeff Van Raaphorst brought out the new helmets -- yellow and matte black.
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Sparky is replaced by the new pitchfork logo on both helmets, but he does remain unchanged -- goofy grin and all.

Basketball guard Trent Lockett introduced the black uniform for men's hoops, which remains fairly similar to the uniforms of old.

Apparently football coach Dennis Erickson didn't get a makeover, but the new-look Devils are still trying to post their first winning season since 2007.

Check out all the uniforms and logo combinations here.

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11 comments
Cody_R
Cody_R

I think it looks great! Love the "attitude" the new logo represents. Sparky was too cheesy on the side of the helmets and by adding black, it really toughens up the Sun Devils look. I like sparky, but only as a mascot, not as a logo.

Those matte black helmets look sharp with the chosen color coordination. I'm excited for the change and plan on ordering my new digs soon!

Fork'em Devils...oh wait...Fear the Fork!

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lintra3

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Colt45
Colt45

But the old is still the same

Riko05
Riko05

They look HELLA nice

linbo4
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Kurtis
Kurtis

They have ruined the franchise. So fucking stupid.

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The Wolf
The Wolf

I like it. That's a pretty cool logo. I have never worn ASU gear before, but onces that new Devil's Pitchfork comes out, I'd probably buy a baseball cap with the new logo on it. Kewl.

Katf47
Katf47

Sparky should not have been taken away. He has been there. This change is not good. Maybe I will have to start routing for U of A.

Dstewart
Dstewart

The new logo is okay-- Sun Devil Grads go back three generations in my family and we will miss Sparky for sure.

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