Memphis Mayor Likes What PR Firm Arthesia Did for Phoenix's Image

Categories: Art Attack


The mayor of Memphis, Tennessee, AC Wharton, declared yesterday that he wants to spend $200,000 to improve his city's image -- the same way Phoenix did.

As part of an effort to boost the southern town's "brand," Wharton's been raising private funds to hire Arthesia, a California-based advertising company.

"He said he was impressed with work Arthesia had done for the city of Phoenix," says an article today in the Commercial Appeal.

So, just what did Arthesia do for Phoenix's image? More importantly, how did we miss such a marvelous thing?

Turns out that in 2008, the Maricopa Partnership for Arts and Culture had spent $125,000 on the firm, which "held workshops and conducted more than 50 interviews to find what the consulting firm calls the area's 'unifying DNA,'", according to an article in the Arizona Capitol Times.

The group's conclusion after all that work: The Phoenix metro area has "no image at all."

Yeah, we already knew that.

The group advised that Valley leaders should try to encourage people to move here by becoming an "Oasis of Opportunity."

Good luck, Memphis.

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Here's the full Arthesia-led report, in its full 72-page splendor: After scrolling through it, it strikes me that - as these projects go - it actually does express some decent ideas about the Valley.

Interestingly, the public-sounding MPAC was actually funded by private foundations (Piper, Flinn) and/or grant monies, and was put into dormancy earlier this year (


Shit, for half the price, I'll go hang out in Memphis and let them know what their area's 'unifying DNA' is. It's pretty much Elvis and Blues, but since I'm a big blues fan, I'd like to visit Memphis first to do some "research" on their dime.

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