Jose Cuervo Tequila "Gladiator Games" Coming to Tempe
In what the folks at Cuervo are calling "Cuervo Games 2010," the company will give Valley residents a chance to become a "tequila legend" and compete in a tequila championship in Las Vegas later this year.
If you're a booze hound, don't get too excited -- the games don't play out like a weekend at a frat house. To win, you'll actually need some athletic ability, and you'll probably have to be sober.
Jose Cuervo representatives tells New Times that the games are more like a tequila-oriented game of American Gladiators than a drink-'til-you're-drunk party (we were a little bummed to hear that, too).
Contestants will compete in events based around the tequila-making process, not the result of the tequila-drinking process, which, if you ask us, sounds way more fun.
Some of the events include a waterfall climb, an "agave airwalk," and a mix-off, where contestants mix their own concoctions of tequila and mixers in the contest's final event.
The event is scheduled April 3 at Heritage Square on Mill Avenue, and from the looks of some of the past events, it's gonna be a pretty big deal. Check out some of the photos Cuervo representatives sent us here.
For more info on Cuervo Games 2010 and to register to compete, click here.