Enviga Tea by Coca-Cola and Nestle Forced to Back Off Health Claims by Arizona and Other States
Arizona Attorney General Terry Goddard joined fellow top cops in 26 other states to stop the high-profile companies from using phrases in the marketing of Enviga that might have fooled consumers.
The product may increase the body's metabolism and increase the burning of calories -- after all, it's chock-full of caffeine. But the implication of weight loss will now be watered down by a printed statement on Enviga labels that reads: "
Enviga burns calories but is not by itself a guaranteed weight loss
Remember, weight loss requires a
reduced calorie diet and regular
exercise. Individual results may vary.
Drinking more than three cans per
day will not have an additional effect.
The companies also have to give $650,000 to the 27 states involved in the lawsuit, according to a news release (PDF) from Goddard's office. The penalty will help make amends for previous marketing campaigns that contended the product "results in weight loss."
No word yet on whether Goddard -- known to down a regular Coke now and then -- will next go after Coca-Cola for failing to live up to its latest advertising slogan, "Open Happiness."