Snow for Dough: Valley Strip Mall Breaks Out the White Stuff to Attract Shoppers
By Ray Stern in Signs of the Times
Friday, Nov. 28 2008 @ 1:19PM
Desert dwellers can feel a splash of snow falling on their heads this holiday season at one East Valley strip mall.
The still-spanking-new Tempe Marketplace will be dropping snow on shoppers every night till Christmas. Well, not really snow, but an artificial look-alike that dissolves instantly -- you can't ski or write your name in pee in it.
We find it amusing how this Channel 15 (KNXV-TV) news report describes the faux-snow without ever actually telling you what it is (Soap? Non-fat whipped cream?):
The artificial snow, made up of 90 percent water, is non-toxic, non-staining and eco-friendly. It's non-allergenic and dissolves upon contact.
Cheap imitation, sure, but it'll still be a visual treat for the shoppers Tempe Marketplace wants to pull in.
Kids looking to pelt their parents with snowballs, meanwhile, can seek out the Valley's various other snow-day events this holiday season. -- Ray Stern
1 comment(s) / Post a Comment
Anonymous says:
My family ended up coughing our way out of the mall along with others trying to flee the snowy scene. Not sure it's exactly "safe" to breathe so I'm wondering what the other 10% is made of!
Posted On: Sunday, Nov. 30 2008 @ 10:42PM
