The Devil Wears Prada's Mike Hranica on Slaying Zombies and the Future of Musical Distribution
Whether you love the progressive instrumentals or hate the screeching screams, The Devil Wears Prada is stepping up its game on as many levels as possible. ![]()
Slaying zombies on Monday at the Marquee
Count 'em off: An ongoing cross-country tour with their most elaborate production yet; photos splashed across the covers of Alternative Press (who named them Band of the Year), Revolver, Kerrang! and Outburn; and a new album, Dead Throne that debuted at #10 on Billboard's Top 200 chart and displays the band's evolving musical maturity, showcasing dual-vocal assaults, a soaring instrumental quality, and such themes as anti-idolotry and the perseverance of the band's Christian faith.
And to top it all off, a video game. Yes, these 20-somethings, self-proclaimed gamers decided to conceptualize and develop "Zombie Slay," a multi-level game for mobile devices on iTunes that features music from their critically acclaimed 2010 Zombie EP. It may just come off as a fleeting music-related novelty, but it may represent something deeper--just how savvy these young guys are, knowing that the traditional methods of selling music are dead.
So they are surging forward to find non-traditional ways for fans to get their hot little hands; religious or not; on their tracks. And after Up On The Sun spoke with singer and lyricist Mike Hranica. It seems that from Dead Throne on it's just going to get more unconventional.
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