​It was only because we both left his show early and in a huff that I got to shake hands with Tyler the Creator, the most interesting man in Austin this week.

In case you're not following South by Southwest buzz closely, Tyler is the face of the festival's most-hyped act, LA-based rap collective Odd Future -- "Odd Future Wolf Gang Kill Them All," if you want to be technical about it. During a showcase hosted by Billboard, his group's last show of what's been a very busy festival for them, Tyler found the crowd of industry types assembled to be less than sufficiently "hype." So he led his group off stage after only about 15 minutes, apologizing to the excited fans up front and cursing about the barely-there gawkers in the back.

"Fuck Billboard, I don't even read that shit," he said.

Tyler later backpedaled a bit on Twitter: "Billboard Is Cool. That Show Was Stupid. Thanks To The Fans And Niggas That Was There In The Front. Wasn't Billboards Fault, FUCK THAT CLUB."

This sort of thing shouldn't really surprise any SXSW crowds -- even if Greg Kot from the Chicago Tribune got his panties in a twist over it. Earlier in the evening, a last-minute stage switcheroo at the Mess With Texas party almost caused a riot, and the group took full advantage of the overflowing enthusiasm when they did get on stage, whipping the crowd into a fury.

The Sound Strike

Arizona activist Leilani Clark, Sound Strike organizer Javier Gonzalez and rapper Immortal Technique pose after The Sound Strike panel at SXSW.

​A day ago, I told you what happened at the panel discussion The Sound Strike hosted at South By Southwest. The group, which is organizing a boycott of Arizona because the state's legislature passed a draconian anti-immigrant law called SB 1070, which was blocked by courts and will likely never go into effect, is now telling its side.

To hear their version of the story you'd hardly think they were at the same event where a crowd that was mostly made up of upset but polite Arizonans confronted the group about its heavy-handed tactics after politely listening to lengthly lectures about U.S. history.

"Those in attendance agreed it was one of the best and most informative panels they had ever seen at SXSW. With some of the most unique and creative perspectives on this issue, the Sound Strike panel gave an initial overview of the issue and the recent uptrend in the belligerently harsh approaches being taken up by far right wing extremists."

Ummmm, not so much. One woman who posed for pictures with the panelists afterward like a schoolgirl meeting Justin Bieber seemed to really dig it, but other than that everyone who spoke was either angry, sad, or both.

Organizers hinted at the real story on The Sound Strike's official twitter account, where the group posted: "Despite what phx nt spews haters got schooled @Sxsw"

This of course begs the question: What haters? I thought, "Those in attendance agreed it was one of the best and most informative panels they had ever seen at SXSW."

Help Save Japan @ SXSW

Casino Kids standing in front of the Help Save Japan at SXSW booth at the Austin Convention Center.

Now thousands of miles away from one of the greatest catastrophes to befall Japan since the second World War, these organizers and bands and fighting to raise money for their homeland right here in Austin, Texas.

On the fourth floor of the Austin Convention Center, a Japan booth that normally serves the purpose of informing SXSW attendees of the annual Japan Nite showcase, is home to a donation box overflowing with cash (find out more by visiting www.facebook.com/helpsavejapanatsxsw) Here you can also buy $15 T-shirts with the Japanese flag and the word ganbare or "stay strong" printed on them. There's SXSW 4 Japan, an impromptu relief organization attempting to raise $80,000 by the Sunday close of SXSW. They're already over $74,000.

You'd never know it to read any sort of music journalism this week, but everyone on earth has not converged on Austin, Texas for South By Southwest. Not quite, anyway.

Knowing this, local indie rock band Kinch hired a videographer to shoot their shows on Wednesday. Because they're ambitious guys not waiting for Guffman anymore, the band has already posted a short video that shows you what it's like to be in Austin -- minus all the free Lone Star beer.

Good work, guys.