Blog Collectives Ad Hoc, Portals Embrace Communal Fandom Over Influence
It's obvious music blogs have a unique place in the great big music discussion. Entire careers have been bolstered by one lone blogger posting a hot new MP3 that quickly catches fire and burns up RSS feeds. However, some of the biggest taste-makers on the Internet have combined forces and their new music blog collectives appear to be a communal reaction to traffic-baiting blog hype.
Ad Hoc is a blog collective founded by Emilie Friedlander and Ric Leichtung, who have posted a Kickstarter to generate funds for the website and a companion print zine. The two are the former editors of Altered Zones, Pitchfork's experimental/weirdo sister-site. The site, which gathered 12 geographically disparate music blogs that all had ears tuned to the avante-garde, kicked the bucket in December last year. Ad Hoc will double down on what Friedlander and Leichtung started, bringing together not only ten music bloggers but a bunch of special musician contributors like Real Estate's Alex Bleeker and Neon Indian's Alan Palomo.
Portals is another blog collective foray, uniting sixteen music bloggers. The site's mission statement says it aims to "liberate ourselves from a passive cultural journey" by creating a "shared refuge for the sights and sounds which shape our time." Sweet.
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