Gus Powell OK Go
From treadmills to paint guns, OK Go has always been pushing the creative envelope with DIY music videos. For their latest single "The Writing's On the Wall" from their new Hungry Ghosts album, they were faced with the challenge to pushing the envelope a little further.
Using more than 20 illusions, 70 crew members, and going through about six takes before deciding on "the one," the music video for "The Writing's On the Wall" weaves in and out and over and under through a warehouse of carefully-placed shapes, carefully-painted walls, and delicately-planned timing to portray the one-shot wonders of OK Go's collective imagination.
"Most of our work was in pre-production: making sure odds and ends lined up, the timing of movement was perfect, and that the pace cohesively flowed around the room," explains Tim Nordwind of OK Go. "In post-production, we did just a bit of color correction to make some of the colors pop out more, and eliminated some shakiness."More »