How does one come up with a killer name for their weekly club event? The promoters of Bar Smith's über-popular Sticky Fingers night, for instance, cribbed from the Rolling Stones. Meanwhile, the folks behind The Blunt Club parlayed the hip-hop world's love of weed into the name of their night when it launched back in 2003.
Benjamin Leatherman The Monarch Theatre in downtown Phoenix.
Valley EDM promoters Relentless Beats, on the other hand, are hoping to tap into clubgoers' collective imaginations and do a little crowdsourcing to determine the moniker of their newest electronic dance music event.
Next month, they'll be taking over Saturday nights at the newly opened Monarch Theatre in downtown Phoenix and are turning to their fans to conjure up the perfect name for the weekly shindig.More »