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From crowded, swampy strip bars on the East Coast to festival grounds on the West, A$AP Ferg's "Work," off of his chart-scorching debut album Trap Lord, is one of those tracks that can be played to incite everything from moshpit rioting to front-row jubilation. It's the type of crossover indicative of Ferg's style as a whole, which can constantly switch from menacing and rapid-fire to melodic and direct.
"When I make music, I think about making music scores. I put silent movies on in the studio and I try to make music to go with the visuals to that movie," he says. "Sonically, I want to take people somewhere else, give them an experience they've never [had] before, as far as the engineered work. I just try to be as creative as possible, try to be different, try to think outside of the box -- just let everything come organically."
The young New Yorker has the hunger and passion of others bearing the ASAP banner as well. Just like his idealistic brother-in-rhyme Rocky, Ferg's vision views no limit and is not contained by any boundary. He sees nothing but continual growth for his own artistic brand. Rappers from Lil Wayne to B.I.G. have written songs about the sky being the limit, but Ferg appears to set his sights even farther than that. -- Patrick Montes