AFI's Jade Puget: Being Saddled With The "Goth Punk" Label Was Unfortunate
The five short black and white videos released this year leading up to the first single were awesome and effectively creepy--almost like a horror movie.
[laughs] Yes... With those, we had initially talked about doing in the studio video, kind of like every band does. We thought, "You know, that's just so common, and I don't want to see a band in the studio really. Let's do something else." So, we wanted to do something visual and I had been collecting all these visual ideas for a long time, like photographs and other things that I thought looked cool.
Then we hired these two guys, and basically I gave them a folder of photographs as a starting point and they took it from there. They created these great visual videos that are supposed to be representative of the darkness of the record.
Well, I liked them a lot. Are you a fan of horror cinema?
I am. I love horror movies, although I'm constantly disappointed by them. Every time there is a new one coming out, I think it's going to be good and it never is. I don't know why. It's the one genre of movie that is consistently bad [laughs]. Every once in a while there is a good one.
There is a diehard AFI fanbase. Can you try to sum up your fans for me?
It's hard to describe them because they are such an eclectic bunch. When you go to an AFI show, you see so many different people from so many different walks of life. As a whole, I hope they are in to us not because if we are popular or not, but because of our music. That is why I want people to be fans of the band. If the music connects to you then I hope that's why you're there.
I have to tell you, the first AFI album that I owned was Decemberunderground and I loved it. I broke it and had to buy another copy.
[laughs] That's awesome.
That was your first number one album, right?
Yep, seven years ago now.