Finding New Music Is Easy; Listening To It Is Hard.


I'll bet when you read that headline you thought, "Here we go again . . . Some old dude is going to bash on today's music."

Wrong, Spanky.

In my 48 years, I've never said "There's no good new music these days." In fact, after 26 years in the music biz, I think I'm qualified to say that is an absurd and false statement (insomuch as one can quantify a relevant concept).

My point is that it isn't easy to keep finding great new music, especially as you get older.

It takes work.

See also:
- Music Parenting 101: Expand Kid's Musical Horizons While They Are Young
- Record Store Geek: You Can't Just Rock Forever, Kid. Nine Swingin' Jazz Albums


What's It Like in the Real World?

This whole topic has been on my mind quite a bit during the past year. You see, it's the first year in my 26 in the Valley that I haven't been working in a brick-and-mortar record store. (I'm an online guy these days.)

In other words, my daily job description no longer includes playing new music for customers. Nowadays, I'm the only one in my work zone (which is basically anywhere). There's no obligation to play anything for anyone, including myself.

I'm like a music civilian now.

So not only do I suddenly have the option of making an entertainment choice other than music while I'm working . When I do listen to it, my choice of music is only to serve me. So the following question looms even larger:

Do I try something new or pull out something proven from my collection?
Another way to put that might be: Should I push my boundaries or take the easy route?

They Just Like That Old-Time Rock 'n' Roll

It seems like a worthy question for everyone, although I suspect most people don't give it much thought.

For better or worse, most people have a very small window of discovery when it comes to music.

By "discovery," I don't mean songs -- people can find new songs accidentally through various social vehicles (radio, commercials, events, etc.) -- I mean artists, or albums, that will become part of your personal collection (traditional or digital).

By "window," I refer to both width and length. Most people's musical discovery window consists of their tween, teen, and young adult years, and it doesn't really let in a lot of music. This is especially true in the past, when there weren't as many ways to find it.

Then it seems that for most of us, regardless of the size of our window, it starts to shrink. Whatever music made it through is there forever, and whatever didn't, or hasn't yet, probably won't.

That's when "there's no good music these days" usually finds its way into their vocabulary.

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