The Holy Coast Explore New Ways to Share Sound

Categories: Q&A, Video

Local synth-rockers The Holy Coast know something about today's average music consumer: mainly that they have the attention spans of gnats.

The trio comprised of Keith Walker, Brett Davis and Braden McCall recently put on their first live performance and have completed their debut album, but they're still carefully calculating the dissemination of their sound.

Instead of finalizing an official release date for their record, the group has decided to release one new track, along with an accompanying music video every month.

"What we're trying to do is reinvent how we approach everything," Brett Davis says. "We're trying to be innovative with the ways that we release our music which we haven't done too much of so far. We have a full album, but we're sick of the idea of the full album. I fucking love albums, but I don't know that the attention span is there anymore. We want to continuously release music and write new music so it's not like, 'here's an album, now move on.'"

See also:
The Holy Coast Adds Dead Wildlife's Braden McCall to the Fold
The Holy Coast Debuts Earnest Glitch Folk Single

Up on the Sun: What can you tell us about your latest video?

Brett Davis: Everything we do or have done has been pretty DIY. As we were writing this track and getting going, it just had a dark feel. It's called, "In Our Heads Again."

So we were thinking jokingly that we should use some old tracks for the footage. Braden's really good at editing and post-production and everything like that. So he's the one who put it all together. It was done casually but we ended up really liking it so we released it.

What's the story behind the track?

"In Our Heads Again" is a song about loss. We talk about Summer being gone, the track repeats that over and over, and it's just representing anything that has been over-romanticized in your head. So it's about things passing and holding on to them whether they're good memories or bad; Summer's a good way of making that analogy I guess.

When did you guys pen the track?

Actually it was written a few months ago. I had a version of it down acoustically. It didn't really coincide with Summer, it was just a theme that stuck with me. There's a line that says, "Summer took my girl again," so it's got more of a sinister sound to it compared to some of the other songs we've done.

It all came together within the last three months, though. We just got into a room and Keith and Braden just started synths and stuff like that.

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