Robbie Rivera on New DJs: "Everyone is Starting to Sound the Same"
Robbie Rivera has seen and done plenty during in 17 years in the electronic music biz. You could fill an entire novel with a list of all the gigs the superstar DJ/producer has pulled off during his career -- from his salad days spinning at high school dances in his native Puerto Rico to countless appearances in Ibiza or such mega-events as the WMC in his hometown of Miami.
Robbie Rivera is scheduled to perform on Sunday at Maya Day & Nightclub in Scottsdale.
These days, the veteran guru and Juicy Music czar spins is renowned for his high-energy pastiches of house, tribal, and Latin sounds and the off-the-hook Juicy Beach parties held in his South Florida stomping grounds and more recently at the Hard Rock Hotel and Casino in Vegas. Rivera took some time out of his busy schedule to answer some questions for Up on the Sun via e-mail and share some of his wisdom about the EDM world before he helps provide an equally epic experience at Maya Day & Nightclub in Scottsdale on Sunday afternoon.
Like you, many up-and-coming DJs are getting started in their teenage years. What's the most important piece of advice you can give newbie DJs or EDM producers starting out?
Don't copy everyone else. You need to start creating original music because what's happening is everyone is starting to sound the same.
How have you reinvented yourself or your sound over the years?
My sound has constantly evolved over the years, just as I have evolved as an artist and businessman. But even still, people know me for a very specific Juicy sound, which I would characterize as being tough, sexy house music! I also make sure to buy all the new software and learn them fast so I am not left behind.
How busy are you these days, between gigs, producing, recording, and collaborating?
I work every day like a normal person and on the weekends I travel for shows. That gives me plenty of time to do everything I want. Sometimes I miss having a free weekend to be able to spend with friends and family that have regular jobs, but my life is pretty great, so I can't complain.
What do you do during what little down time you have?
Shopping and chilling in Miami with my wife and dog, Roxy.
You've collaborated with Antoine Clamaran over the years, most recently on "Legend of the Drums." What's relationship between the two of you like?
I've known Antoine for a very long time. We have worked together in the past and I've had him at my Juicy Beach party in Miami. It was good to get to work with him again on another collab.