Taylor Swift Will Incite a Willy Wonka Scavenger Hunt in Phoenix This Weekend
When people and brands re-create the Willy Wonka Golden Ticket promotion, they don't always seem aware that Willy Wonka is kind of a sociopath. Regardless: Taylor Swift is re-creating the Golden Ticket promotion, and it's coming to Phoenix. If you can connect a series of clues on Diet Coke's Twitter account(!) this Friday and arrive at the "local Phoenix treasure" they point to, and you're one of the eight fastest Social Media Types to do it, you will receive a Silver Ticket, worth two passes to one of the Taylor Swift concerts set to create enormous traffic jams around Jobing.com Arena on May 28 and 29.
@ChristosofDC Washington, D.C., Silver Ticket winners.
Yes, that's really weird. Yes, I'm a little fascinated by it. If you're a little fascinated by it, this is what the scavenger hunt looked like when they were handing out Silver Tickets in Austin on Monday.
It started Monday morning, with the following tweet:
Hoping to win tix to a RED Tour concert? The Austin #DCSilverTicket is hidden in a garden among springs, trails, a Theatre and more.— Diet Coke (@DietCoke) May 20, 2013
An hour later, ticket-hunters got this:
Looking for a #DCSilverTicket? You could ride the miniature train or paddle by canoe to uncover its location.— Diet Coke (@DietCoke) May 20, 2013
And an hour after that, this:
The "Lucky One" will find the hidden #DCSilverTicket at Austin's most-loved park between a rock and... another rock.— Diet Coke (@DietCoke) May 20, 2013
That was all it took for the first winner to emerge -- @2StrayBullets got it 26 minutes after the last clue went out.
But after that, things slowed down -- Silver Tickets remained up for grabs for three hours after the first one was gone.