IROC Expands His Hip-Hop Empire With Paranormal Thriller Blood Ink
Twenty-five years ago, the Phoenix hip-hop scene was virtually nonexistent. That's when Irin Daniels -- taking the name IROC -- got involved, and since that time, he's become one of the most respected hip-hop entities in Arizona. If you have had any semblance of a hip-hop career in this state, there's a very good chance you've heard of the man. He formerly managed the G.O.O.D. Music-affiliated hit maker Lifted (producer of last year's smash hit "Mercy " by Kanye West) and has released his own critically acclaimed projects, including his album as Roca Dolla, Roca Is a Classic.
Hope Nasser IROC
Now, IROC plans on applying his golden touch to a new hip-hop-inspired film, Blood Ink. "I think this will be one of the biggest projects to ever come out Arizona, especially one that revolves around the hip-hop community," IROC says.
Produced by his own production company, Marmera Films -- which as worked with 2 Chainz, Cory Guns, Los, Lil' Flip, Compton Menace from Black Wall Street, Willy Northpole, Mike Millz, and Juice, and more -- IROC describes the film as a "paranormal Crash."
"The plot of Blood Ink revolves around this tattoo artist who is murdered while giving these cats a tattoo," he says. "It's also simultaneously about other people's lives, and really plays into the idea of six degrees of separation. There are several people and plot lines happening throughout the movie, and over time, all of the stories intersect."
The film crew is massive: IROC estimates more than 500 people in Arizona have worked on it. Blood Ink is nearly complete, and after some limited showings in Arizona, he plans on shopping the film around for distribution. The film represents the culmination of everything he's worked toward with Mamera Films.
"The 'Mar' in Marmera is my son Marquel and the 'Mera' is my daughter Tamera," he says. "I got started in films because I got hired to teach audio, 10 years ago, over at Collins College. I was the only audio instructor teaching ProTools at the time, and I was teaching in the film department. I didn't know anything about film, but it was a learning environment. As time went on, I picked up on the trade of film, and it kind of developed from there."