Axe Finally Uses a Daniel Johnston Song About Loneliness For a Sexist Commercial
See also: Daniel Johnston Is Coming to Phoenix
Axe commercials: Now with 100% more tortured, achingly beautiful songs.
You know Axe, the company that makes body spray and hair care products for arch-douchers. And if you're reading this blog, you might even know Daniel Johnston, relatively obscure, indie cult hero, and tortured artist. Well, finally, the commercial makers at Axe realized that nothing says a "buy some hair goop" like an ode to eternal love from a mentally strained pop genius.
This 15-second ad, which highlights the age-old cliché that guys only see women as detached pairs of heaving, bountiful breasts, does so while treating you to "True Love Will Find You In The End". This track first appeared on Johnston's Retired Boxer (1984), but is probably better known by the featured version recorded for 1990.
Maybe I'm just missing something. Admittedly, I'm no advertising mogul, but I fail to see the correlation between a line of products with commercials historically catering to the "Maxim crowd", and the soothing sounds of a prolific songwriter whose tunes typically appeal to more to the bookish nerd at the back of the library and less to the "likely to score hordes of beautiful women and be pursued by scantily clad fallen angels" crowd. Demographically speaking, of course.
Why does this bother me so much?
The face of AXE marketing.