EDC 2012: The Underground Has Left The Building

Categories: EDM

edc girls peace christopher victorio.JPG
Christopher Victorio
EDC girls give PLUR.
See more EDC Vegas coverage:

EDC 2012: House Music Beef With DJ Sneak Plays Out in Steve Angello's DJ Set
EDC 2012: Coachella or Electric Daisy Carnival: Which One is Better?
EDC 2012: Calvin Harris Plays CDs of Himself Singing
Slideshow -- EDC Day 1
Slideshow -- EDC Day 2

Twenty years after rave culture first entered the American mainstream, the success of a festival like Electric Daisy Carnival begs the question: Can electronic dance music retain its authenticity, warehouse roots and peace, love, unity and respect (PLUR)?

EDC, whose organizers claim they sold out this year's event in Las Vegas with a three-day audience of 300,000, has taken EDM to levels previously unseen in the United States.

Massive stages, booming sound systems, and DJs who are now studio A-listers (David Guetta) and arena rock stars (Kaskade) in their own right beg the question of whether this has indeed become a mainstream showcase, as its promoters argued before raves were shut out from the L.A. Coliseum last year and EDC moved to Vegas.

If they were right, and maybe they were, EDC has taken rave culture beyond its edge and into the predictable realm of a stage show.

Where DJs once wove a night's narrative based on whim and their own sense of the crowd, EDC is a KROQ Weenie Roast of electronic music, a place where you can see your favorite heroes play your favorite songs from the radio.

Kaskade's performance Friday during the opening night of EDC at Las Vegas Motor Speedway, while electrifying in all its megawatt glory, was the usual rundown of his hits. If you ever asked what would become of the electronic music veteran -- would he play Vegas like a veteran torch singer? -- the answer is yes. He'll play all your faves.

kaskade edc 2012 christopher victorio.JPG
Christopher Victorio
Kaskade Friday at EDC.

The main stage was framed by wall-to-wall supergraphics and light screens that blasted the words to Kaskade's songs, so you could sing along to the call-and-response.

Also scheduled for EDC Saturday (but cancelled as a result of wind): Avicii, whose "Levels" is a track so played out that it inspired an internet meme (a photo of a gun-toting Samuel L. Jackson in Pulp Fiction with the words, "Play Levels Again ... "), has become a caricature of the superstar DJ.


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2 comments
Michael Talassazan
Michael Talassazan

This is a natural result.  The same 20 DJ's playing one massive show after the other.  They need to work a little harder to keep it fresh.  But they are concerned over keeping their crowd coming - who they think has come to hear the same old songs.   When I first went to a "rave" I did not know even one of the songs I had heard being played.  I thought that was part of the excitement.  There is plenty of new shit that doesn't yet reach the main stages of festivals, which by no means are representative of electronic music's evolution.  But shit, I don't blame them for cashing in.  

Peter
Peter

EDC is far from the "underground".  EDC was filled with mainstream tracks and artists like David Guietta, Afrojack, etc...This is far from what makes EDM.  If I want to hear tracks that are played on the radio then I will go to a local club.  I want electronic music, not some mainstream house/pop/auto-tuned BS.

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