X103.9 To Become MY 103.9 Classic Rock -- UPDATED

Categories: News

my1039.jpg
Kassi Jayde @ Instagram

Update: Station DJ defines new format as "built for Gen-X , by Gen-X.

Looks like big changes are headed to the Valley's long-running X103.9 (those of us who have been around awhile still slip up and call it "The Edge" regularly).

According to Kassi Jayde, the co-host of Dave Pratt Live, which has been served as the station's morning show since August 15, 2011, the station will soon shift from its alternative format to something a little less rare on the Valley FM dial: classic rock.

Jayde tweeted the following statement around 5 o'clock Monday evening:

Huge new announcement for our station. KEXX 103.9 changes format from X103.9 to MY 103.9 classic rock. Get ready Phx!!!!

The tweet has since been removed, but not before former New Times music editor and Chubster author Martin Cizmar retweeted it:

kassitweet1.jpg
@kassijayde

A less revealing Tweet was posted to her profile around 7 P.M. Monday evening:

kassi2.jpg
@kassijayde

Pratt's nearly freeform format didn't seem to mesh with X103.9's style, something X103.9 fans have noted on the station's Facebook profile. (A recent comment from Friday, January 6: "Pratt doesn't belong on this station. He's always playing some weird crap. Whenever he's on it seems like a totally different station and I won't listen.)

But it seems "The Morning Mayor" was simply ahead of the curve as far as the station's future. If the format change is indeed a shift to classic rock, MY 103.9 would join 93.3 KDKB and 100.7 KSLX as purveyors of Steve Miller Band, The Stones, and The Beatles.

And on the alternative end? The low-power FM station 106.7 KWSS (I do a weekly call-in to the station's morning show, The Morning Infidelity) on the FM dial, and The Blaze 1330 on the AM. And both of those are pretty tough to tune into depending where you are in the Valley.

We've heard rumors that some of the station's staff has been let go, but can't confirm anything yet, as the station's official site and Twitter account haven't said peep. We've placed calls to the station, and will report our findings as soon as we get 'em.

As they say out there in radioland: stay tuned.

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177 comments
Mariah Bojorquez
Mariah Bojorquez

IM REALLY UNHAPPY WITH THIS STATION NOW!!!!!!! ITS WAS THE BEST STATION EVER!!!! I NEED SOME FOSTER THE PEOPLE  AND LINKIN PARK!!!! I HATE THIS NEW UPDATE!!!! AND IM SURE IM NOT THE ONLY ONE!!!!!!!!!!!!!

Kimmie
Kimmie

What does this mean for Fall Frenzy?!

Greg
Greg

I've gone to KWSS Indie Rock here in Phoenix.  Phoenix has enough classic rock stations already and doesn't need Dave Pratt and hig water pants pushing Jeritol and Metamucil old age classic rock on another station.

Andy
Andy

I dont even consider this classic rock.
I'm in my 40s and grew up with the crap they are now playing now and didn't like it then.  This leaves a huge hole in the music scene.  Nothing against the dude, but Pratt is a whiney, pretentious, non - funny has been...

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Gerberkathy36
Gerberkathy36

IM FROM THE OLD SCHOOL I LOVE THE STATION IN THE MORNING WITH PRATT. IT REMINDS ME OF THE YOUNGER DAYS WHEN HE WAS ON KUPD . IT BRINGS BACK SOME GREAT MEMORIES FOR ME. ANY CHANCE THAT THE SEX MACHINE BAND TO GETTING TOGETHER AGAIN? LOL LOVE THE NEW FORMAT

THANKS
KATHY
MESA

Bohica_is
Bohica_is

WTF!!! This was my only link to Phx. It was great while it lasted. Goodbye, X 103.9,

MICHARAHDANCR
MICHARAHDANCR

BRING BACK EDGE DAMN IT!!!! what happened to edge?! (rhetorical question) that was the best station WHEN IT WAS EDGE! screw this crap now! they better be happy about it now because they are losing listeners quick! hahahhaa you deserve it!! BRING BACK EDGE!! AND ALTERNATIVE MUSIC! thank you PANDORA for supplying me with what is INCREDIBLE music and should be heard by all! PANDORA ROCKS, 103.9 SUCKS!!

Mizd1011
Mizd1011

One more thing just bcuz pratts demo is generally 40 50 or 60 something's do we really to be subjected to another classic rock station? Again I really like mr Pratt but lets get a little more up to date shall we David? Just bcuz u like that old crap does not mean that everyone your age likes it as well. Thx

Mizd1011
Mizd1011

Always liked mr Pratt however even tho I fit the demo I'm over classic rock have been for quite sometime i prefer alternative therefore I barely ever tune into this station anymore tg for sirius cheers....an old female zoney

Stacy Secor
Stacy Secor

I THINK THIS RADIO STATION IS PRETTY COOL!!!!IM 43 YEARS OLD THOUGH!!GREW UP IN THE 80S LOVED THE MUSIC BACK THEN STILL DO SO KEEP UP THE GOOD WORK !!IM JUST TRYING TO GET A # SO I CAN CALL AND MAKE A REQUEST IF THEY DO THAT ANYWAYS!!!

Moose
Moose

The new station sucks just like Pratt. Go find another station to ruin.

Joedirteo
Joedirteo

Total Bullshit, I cant stand another Bob Seger song. You guys suck Dave Pratts dick. I knew it was all downhill after you got him hired on. Go back to the alternative music you have always played PLEASE!!! No one wants another classic rock station playing the same stupid 40 year old songs over and over and over again.

RealPatriot
RealPatriot

Its all about money and anything about money is political.  The people with the money cant have radio stations playing rage against the machine, queens of the stoneage getting us working class in an uproar.. scared we might come together and stop them from stealing our country from underneath us. So they spend to get stations like this shut down.   What do they think they own the world... How do hell do they own disorder....dissoorder....dissorder..

hikergirl88
hikergirl88

This station now SUCKS. You can't even say what they're playing is classic rock. It's 80's pop. I would rather listen to 96.9 than this crap. I was a faithful listener of The Edge and X103.9 and am REALLY missing the alternative (a/k/a original, interesting, fun, edgy) music it offered. Guess it's strictly Pandora for me from now on.

Blastoid03
Blastoid03

Rebel radio goes easy listening?!

Camille G
Camille G

To accommodate the whole format to Dave Pratt's preference is ridiculous.. The heads at the station have not thought this through they will stand to lose thousands of loyal listeners for what? Dave Pratt? My solution is to not even touch 103.9. take it off my presets and move on, I can almost guarantee if ever person who enjoyed The Edge does the same thing it'll be back in no time!

brad
brad

Yep, they pretty much suck now. Hard! They were totally awesome even after bringing in Pratt, and now they suck.  I switched to either just my Pandora on my phone or 97.9.

Linds
Linds

I cannot believe you changed the format! I loved the edge! What about alternative music listeners? Classic Rock.... Really? Very disappointing!

Guysgirl62
Guysgirl62

so what about xfest and all the other concerts x103 is responsible for.....i lived in indiana for ten ears and was a faithful follower of x103.3. i was so happy to hear that the edge was now a sister station when i returned to phx. i am so bummed. it was the highlight of my day to turn on the radio and hear the x and all its music..,.,.what r we to do now this is bulls&^t!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

pissed off in phoenix
pissed off in phoenix

103.9's new format, music & Dave Pratt suck ass. Thanks for ruining a perfectly damn good radio station. Dave Pratt has been irrelevant for more than a decade & he hasn't been funny since I was 15. I hope the stations ratings plummet & lose all their advertising. Give us our music back.

Oh, and I hope Dave Pratt chokes on it.

Bobbi jo
Bobbi jo

OMG!! I can't beleive this!!!!!!!! I been listening to this sation since 1993. I was wondering what was going on. I will probably delete 103.9 from my preset. I am very sadden by this change.

AZC
AZC

Last week I bought a Logitech squeeze box alarm clock radio for my bedroom. I set it up to stream Kroq in LA and now have no need what so ever for any of these hokey local stations playing regurgitated 80"s BS music. Best part is I can stream Indie 103.1 as well.

FU my 103.9.

Bhosier84
Bhosier84

just as i start listening to the radio more often, feeling pride in my cities alternative radio STATION... (why anyone thinks classic rock is less rare than an alternative station is beyond me) shit just goes and changes again. i guess its time to start pirating music once again, and my excuse is simply "im broke and someone already bought the radio" fuck you. oh, and whoever this "my" is referring to, can choke slam a donkey cock.

Thompson Sonny
Thompson Sonny

Are you seriously kidding me!!!!!! I have been listening to 103.9 ALTERNATIVE ROCK STATION for the past like 17 years even when it was 106.3 and 100.3 the edge you remember?! I go to listen to my station  being the only station that plays alternative rock in the Valley and what do i hear....Fucking Classic Rock!!??? WTF is that all about?n You don't get rid of or replace the only station that I grew up listening too. Im so HEATED!!!!! WHAT THE HELL WERE YOU THINKING>>>>THE VALLEY WILL RAGE OVER THIS TILL WE ARE GIVIN ANOTHER STATION TO LISTEN TOO. You just lost all your listeners!!! Dumb Ass!!!

Kari Martz
Kari Martz

ok, i really tried to give my1039 a valid try....the concept with memories was somewhat intriguing and really had a chance to be neat...but unfortunately, the station is a joke. i think it was a bad move getting rid of the only alternative station in the valley and replacing it with a run of the mill, classic rock station that doesn't even stand out among aaaallll the other stations of its kind. i would much rather listen to KSLX or KUPD. they do it right. change it up or move on out.

John Gamester
John Gamester

I'm really disappointed that 103.9 has changed, and I agree with many of the posters  If you guys want a great alternative station I recommend you download The End 107.7. It's an awesome alternative station from Seattle, and is a great app. 

Dead Air
Dead Air

Not like 103.9 was cutting edge, but at least they would play music that was at least recent.(over and over and over again) Dave Pratt is a tooooool.  His show is a joke and he has ZERO clue what is remotely relevant in the world let alone music.  I wonder if he has once played back his show and thought... "wow, that was a great show"  Then again, he is so far removed from reality, I am sure he does it often.(over and over and over again)

Jason Bickford10
Jason Bickford10

This blows!!! I hate Dave Pratt!!! I knew he would try to change something when he started there!!!! KUPD got so much better when he left! He just didn't fit in with the programming at 103.9! Thanks Pratt! I blame you because this didn't happen till you got there! 103.9 was something different, my friends loves it, said in their towns like Austin and Houston they didn't have anything like 103.9! F the station execs!

Really?
Really?

The staff was great.. if you look on the old website all the staff have been there for like 10 to 15 years... I looked forward to hearing them everyday.. Dave Pratt on the other hand, gave him a couple weeks to see if I could ever warm up to him and ended up changing my wake up channel...(which I have no memory of it ever being something other then the edge) and poping in my mp3. 1039 was once so great when I traveled I could not find anything of that greatness and even change from XM radio just so I could listen to it instead.

stephanie rotella
stephanie rotella

I really don't get it, when this station was the edge, it was doing great, Dead air dave, chuck and vince in the morning, Gadger, they were all entertaining. I miss those days, calling in and requesting local bands, It was great. Now we have another station that plays Journey guns n' roses ten times a day, I use to love those bands not I can't stand when they are on cause they are so overplayed! ok, i'm done saying any more.

Juan_virgil
Juan_virgil

fuck 103.9 now they suck i mean come one dude just stay the same it wass cool the way it was now you playing jimmy buffet WTF

AmandaS28
AmandaS28

I am extemely disappointed by the changes made to the station. It was the only station that I would listen to. The only station I knew of that played The Kilers, Bloodhound Gang,Cage the Elephant and other alter. music. Now they play what everyone else plays. It was nice to have a stations that went to a beat of their own drum. I will not be tuning in any longer and would like some suggestions for a new alt. music station.

Missthetrueedge
Missthetrueedge

Thank you so much for clueing me in on 106.7.... I've heard 2 songs on tunein app and loving it already!!! X103.9 has been crap for a long time anyway.... I couldn't take another Offspring song! Its been a long time since the edge was as cool as it was in 1993 when I listened anxiously to the radio count down before its arrival!!!

Robherb61
Robherb61

And who came up with this notion that people would rather listen to stupid banter between radio personalities than good music on their way to work!!!!

Robherb61
Robherb61

I agree with many of the comments here, that this change in format may suit Pratts stuck in the 80s bull #$%& style. I'm 50 years old and did not get stuck in a certain era of rock. I enjoy   new alternative music. If you ask me, the edge didn't push hard enough to promote even edgier non mainstream bands. I loved the ska punk show, and especially unplugged on Sunday mornings.  We already have kdkb, 100.7 etc to play the old stuff.  Maybe it should have remained alternative new plus more older alternative nad punk bands, i.e. dead kennedys, ramones, hoodoo gurus,etc.  I remember MTVs 120 minutes and then subterranean. That was cool, new bands, sounds in the alternative.  Maybe KUPD will step up and play more alternative stuff. Otherwise I will have to consider XM I guess, as will others I'm sure!!!!!!!

:-D
:-D

Bummer about them changing to classic rock, but thank you for the heads up on a substitution channel for the alternative fix.

badluck
badluck

Surprise, no shitting a sail boat know that's a surprise, this is a fing catastrophe. I moved to abq. and was worried i had made a bad choice, not any more, the only decent thing in phx. is x1039 and know that gone to another classic rock station. so long phx. you are now just another big hair mistake. abq. may be a lot of things but we still have alternative music on air. better get xm/sirius. or check out http://www.1041theedge.com  

Roxy911
Roxy911

Congratulations- you have turned the only Indie rock/new rock/ alternative station into yet ANOTHER classic rock station. Pratt your show is boring frankly and Kassie might be as bright as my 2 year old niece!

Dc_ryan
Dc_ryan

I listened to X103.9 from London. Easily the best station on the TuneIn app. Now it's turned to crap! what's a similar alternative??!!

RB in QC
RB in QC

An alternative for the x103.9 crowd.  A station I used to listen to before I moved to the Phoenix area:

http://www.97xonline.com/

You can also listen through the TuneIn Radio app for your smartphone. (on iOS, not sure about the droid platform)

Punky Brewster
Punky Brewster

Well this sucks. The only station I can stand anymore is 96.9... I'm gonna miss you, x103.9.

Bachinphx
Bachinphx

You guys TOTALLY f*cked up. KYOT, the only smooth jazz station becomes another MEGA or Mix 96. And now you morons, in your infinite wisdom, put the kabash on the ONLY decent alternative music station left in the valley. So now we have another KSLX, LIGHT!! Terrestrial Radio in this town SUCKS A$$!!!!

Ann-Marie Wittner-Di Tucci
Ann-Marie Wittner-Di Tucci

oh great another station with classic crap and a morrning moron!!! thank u for f'n up on of the best stations!!!

whatever
whatever

I guess all radio has gone to sh*t now. Well all i can say is thank god for ipods.

Dnabgeek
Dnabgeek

so very sad to see this station go. I have been listening less and less simply because of pratt's music selection but to see them make this choice is crazy! We don't need more classic rock crap! Sad to see the end of alternative radio :(

RB in QC
RB in QC

This move was terrible by whomever is making the decisions over there. 
If they truly care what the opinions of the people are, they should have
put a survey or contact form up on their site asking the listeners what they would like to hear or
suggestions to improve the format, rather than just switching it with little to no notice.  Further,
it's an insult to GEN X.  Are they kidding?  Who that is in their 30's
wants to constantly listen to the same genre of music that, majority
wise, is played on 98.7 The Peak?  I'm 30 years old, and when I think of
Gen X, I think more along the lines of 90's Alternative Rock (and I
mean a variety -not "Smells Like Teen Spirit" being played 10 times a
day).  Tune into Lithium on SiriusXM to get a better picture and then
dig deeper as far as the tracks -and when I say deeper I mean older
Offspring, Pumpkins, Primus, Radiohead, Social Distortion, Sublime,
etc...etc...you get the picture.  Then, keep the ska punk show, and add a
show where you play nothing but local bands to get them some
attention/promotion.  End the ridiculous hee-hawing around in the
morning, and either play music or devote it to talk that's actually
meaningful for a few hours...say something truth-oriented for people who
want the truth without filler and BS.  Heck you could even make it
commercial free and independent, supported by listener donations with no
commercials...maybe like a copy of 103.1 for example in that aspect. 
When I lived in Florida years ago, we had a pirate radio station (102.1
the Party Pirate -now on the web) that began to outdo the local rock
station because they played almost anything and everything and had
different hours for different music.  They even had their listeners
mailing them CD's (or tapes -it was the late 90's) if they didn't have
it already. The only thing that stood in their way was broadcasting
without a license and the end result being the FCC shutting them down. 
103.9, being a power house as far as signal, could take these ideas and
many more so far and probably do very well in the Phoenix market. I don't know much about Dave Pratt other than what I've heard others say and when he blabs on with his boring morning show, but it's almost like he took over the station and unleashed a cruel joke.  The name of the station is retarded in itself, the new logo looking like something out of an easy listening station from the 70's and further, pretending to care about what the listeners think or want to hear after they are playing the exact same music Pratt is/was playing on his morning show before they switched up the format.  This is a joke and clearly they think we are by saying this is a station for "Generation X" when it is clearly anything but.

Jayfuller03
Jayfuller03

Dave Pratt sucks ass I just took 103.9 off my radio preset fire him he kills every station he moves too!!!

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