MY 103.9 Format Details Emerge

Categories: Announcements

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After tweets yesterday from Dave Pratt Live co-host Kassi Jayde indicated yesterday that KEXX-FM (103.9) would be shifting to a "classic rock" format, a Facebook post by Gadger, a X103.9 jock, who hosts (or hosted) the station's "Local Frequency" program, states that the format shift will be less "classic rock" and more Gen-X:

"My103.9 will debut Thursday, and it is a station that is being built for Gen-X, by Gen-X, that embraces Phoenix's Adults and their lifestyles. Expect to hear U2, The Police, Blondie, The Eagles, Bon Jovi, Van Halen, John Cougar Mellencamp, The Pretenders."

Read on for the full quote.

X103.9 playing alternative rock music in the valley will soon cease to exist. I want to take this moment and personally THANK YOU the listener, the fan, also my past and present co-workers who will always be family, AZ local bands, artists, everyone that has been a part of this amazing journey with the radio station. Hopefully the 103.9 staff and myself, were able to distract you from the daily BS the world delivers, and lift you up on a sh%tty day, by doing what we love...

Tonight I toast to you and celebrate the station's legacy and what it meant to fans of alternative music in the valley over the years! -Gadger

My103.9 will debut Thursday, and it is a station that is being built for Gen-X, by Gen-X, that embraces Phoenix's Adults and their lifestyles. Expect to hear U2, The Police, Blondie, The Eagles, Bon Jovi, Van Halen, John Cougar Mellencamp, The Pretenders. It is a format that has mass appeal with upscale adults. The business decision is to appeal to a large audience with financial means and discretionary income, and is the fastest growing format and the #1 format for out-of-home listening.

Certainly easy to see how that kind of stuff would seem like classic rock to Jayde, even if it isn't defined that way in radio-speak.

Still no concrete word on what exactly will become of X103.9 jocks like Craven Moorehead (longtime host of the excellent "SkaPunk" show), Hammer, Gadger, or Robin Nash.

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56 comments
Interpol623
Interpol623

So no more real music ....that's suck ...I love interpol..new bands ..97.9??kupd sucks..

Venice1119
Venice1119

Go to kukqphoenix.com ! It's a new online portable ( there is an App) alternative station started by some of the people fired from the edge when it flipped!

Gribit Frogs
Gribit Frogs

I wouldn't mind if they added the 70's hits along with what they are playing now.

Lmsngr1
Lmsngr1

I think dave pratt sucks! I used to listen to him waaaay back when and he was cool! But he ruined one of the best stations az had! We have enough oldies! Seriously! I'll never listen to him again! He's old and washed up! Get over it and retire already!

Guest
Guest

Craven Has survived... Him (and several other people) have resurrected KUKQ. It can be found online (no airwaves), unedited, no commercials, and deeper tracks... Skapunk radio remains nightly. Acoustic 2hrs every morning weekdays. All request most of the day - only the songs you want to hear! check it out   
www.facebook.com/KUKQARIZONA    http://kukq.com/

Turbo
Turbo

 Absolutely devastated when I heard this.  Is there no alt rock station in Phoenix?  I'm gen x, and here's a small list of bands, SonicYouth, Nirvana, Alice in Chains, Radiohead, Green Day, Weezer, Oasis, Gin Blossoms, Rage against the machine, Beck, Pearl Jam, Soundgarden, Red Hot Chili Peppers, Smashing Pumpkins, White Zombie, 9 inch nails, Everclear, Bush, Blind Melon, Cake, The Cult.  Let's just start with that.

Slevin
Slevin

Fucking Sell Outs!!!!!! Your new station sucks Sheriff Joe's fucking testicles. Pathetic and worthless radio station spewing the same shit as everyone else. Bring back real music!  

Rebeccafox73
Rebeccafox73

That is what Phoenix needed.....another classic rock station. I like all music but I miss my alternative station. I quit listening to 103.9 and will not tune again. I liked hearing a variety of songs and now 103.9 is just like 100.7 and 93.3. 103.9 has now become a mediocre station and is redundant in the playlist. Goodbye and you will be sorely missed.

Zoso25
Zoso25

WOW,....so who's going to capture the market of all the people who still want alternative, punk, and local music on FM in Phoenix? Nobody likes Pratt, that's why he was off the air. What a horrible business decision this was. 

Dziko001
Dziko001

I would love the tickets to see the suns vs Lakers my name is Shannon Dzikonski

guest
guest

X 103.9 was actually one of the only good stations in the valley. Now what do I listen to? This "new format" sucks and I would rather stream music from some other station in another state. You just lost another listener 103.9.

Guest
Guest

Why am I not surprised...

If anyone is looking for a replacement and have a second, check out The End 107.7 from Seattle Washington!

I tune into them now from my phone, and if I ever want classic rock I'll listen to KDKB.

Rjones248
Rjones248

I cannot stand dave pratt. I want the alternative rock station back. I stopped listening to 103.9 as soon as I heard pratt on there. Phoenix radio sucks it. Thank God for my ipod.

Dee
Dee

Pratt kills yet another radio station! Just what Phx needs, more freakin' elevator music. Hopefully Robin, Craven, and the others can find a new place to broadcast some decent stuff in the valley soon.

Lilcyndilu57
Lilcyndilu57

The new format on 103.9 sucks big time.  I can't stand one song played.  You have made if for the saps who will forever be stuck on the 80's.  The previous format was unique and this aged rock and roller actually enjoyed the new stuff.  There are plenty of crappy stations on the radio.  I am shocked that you have stooped to that level...Goodbye!

kev
kev

I'm totally disappointed! I'm gen-X but this station is now dead to me. Don't even get me started on Pratt.
You've ruined our best source for 90's modern rock and alternative music.
I wish all the best for Craven, Robin, Gadger and all the Edge DJ's. Good luck to you all!

Crap
Crap

Just driving back from out of town and realized the only station I would sometimes listen to was gone! How pathetic that people who like quality music from the last 20 years have nowhere to turn. Should have known it was over when they hired Dave Pratt. It's sad when I'd rather listen to KTAR talk radio then the crap they are playing now!!

wesr1
wesr1

the new 103.9 sucks bad choice

Linna Thompson
Linna Thompson

I'm on the leading edge of gen-x and this music is what I listened to in high school and slightly after. It's old. We can find old school everywhere on the radio, but where do we find alternative now? My 103.9 just became another station stuck in the 80s. I'm disappointed.

Idumpshitinpools
Idumpshitinpools

I have not been this angry about anything in a long time.  They fucked this valley and insult our intelligence by saying that dogshit is gen x music.  Lying bastards!  Sad Dave Pratt beat cancer only to beat independent radio and beat us over the head with unoriginal bullshit.  Fuck him!

Dddconrad
Dddconrad

They convinced me to subscribe to satellite radio and I am their target demographic.

88lilbaker
88lilbaker

Ya, it is all for the money! You know thats why the world goes around, the station is just greedy and mismanages money. If they even cared about their audience, then they would len an ear and listen to us. This change has caused an uproar not an improvement. 103.9fm alternative station will be missed..... And at least john, eric, brady, and talitto on 98KUPD The Morning Sick is entertaining in the mornings.

AC
AC

this is certainly a travesty. i'm an LA native and recently moved from philly and i can't believe a market like phoenix doesn't have an alt rock equivalent. those of you looking for streaming options should also check out philly's 104.5. as far as alternative, i think they have the most modern and eclectic alternative playlist in the nation, even moreso than LA's KROQ.

Lilmishell77
Lilmishell77

I agree . 103.9 has always played crappy music - ska is old and out...phx is always behind on what is happening. I listen to LA stations and NYC stations as well - they have a good mix of eclectic music....and yes way better than KROQ.

DaveMittner
DaveMittner

Have they listened to 100.7 lately? That's the valley's premier "classic rock" station and... it's been playing the same kind of artists they just listed 103.9 will be playing.

Classic Rock doesn't mean "70's"
Classic Rock means "20-30 years ago".

Donaldselke
Donaldselke

Dave ,The problem is The stations owners have gone after KOOL,KSLX,KDKB's listeners the BIG player's in town. CBS Radio and Sandusky Radio. 

Grammerhammer
Grammerhammer

I turned on the radio a few days ago and almost cried.
80s? Really? REALLY??
I will miss the ska punk show and the music on this station, but I refuse to listen to this as it is now. Guess I'm going to have to buy xm...

Jay
Jay

My anger about this change grows the longer I think about it. I will miss my ska punk show and delicious alternative music. I will not be giving any service to this new my103.9 station. X103.9 will be missed!

Ctustinsmith
Ctustinsmith

Finally a station that plays more U2!!! Does anyone actually think that? WTF happened 103.9 was the only half decent station in the valley. I hope they choke on their economic viability!

Bardball
Bardball

Near as I cam tell, I am exactly the demographic "MY103.9" is courting - I am an upscale adult with financial means. And I listened almost exclusively to 103.9 because it's alternative format was exactly what I wanted to listen to. Moreover, it is also what my 2 teenage kids like. Now the station has lost our entire family as listeners. While I like some old school stuff sometimes, I have other stations to feed that need. Now I have no place to hear new, interesting stuff - thanks! First KZON lost it's way in the 90s, then MIX sold out to pop in the 2000s, and now the last tower of independent music has fallen. How sad. Satellite radio, here I come!

Crogalski18
Crogalski18

I used to listen to this station because of the "deep cuts" and eclectic play list. I will be taking it off my presets on my radio.

guest
guest

I'm a Gen Xer who with "finanical means and discretionary income" who is very sorry to see the old format gone. I enjoyed listening to the alternative music that I might otherwise be unfamiliar with.

Gchappy68
Gchappy68

What a garbage radio station 1039 will turn out to be, it started out with a crappy morning show with Dave Pratt, now it's going to be that crappy mowning show with Dave Pratt 24/7.

Ashleyndw
Ashleyndw

I'm extremely disappointed and will no longer be listening to 103.9. You could have simply added/ changed someones show and had them do 80s music, which may have been kind of cool, but instead you ruin the whole station? I noticed the change on Thursday and thought everyone must be on vacation then sadly today I discovered this is permanent. I do like 80s music and I don't think its like 93.3 or 100.7 or any other station I've heard but its about the principal. 103.9 WAS the only station that played good alternative music in the valley and over the years the radio personalities became almost like friends. So I'm really sad to see it changed. And what about the new age bands like Mumford & Sons, Silversun Pickups, The Naked and Famous.... the list goes on. Looks like I'll just have to stop being cheap and buy a cable to plug into my stereos deck for my I POD.

Christine
Christine

WTF?  The only semi-decent radion station in the Valley. Thank God I'm moving this week.

Adam
Adam

Congratulations. Just as I was getting up the guile to re-enter the music scene again with a new band, you take away the one station in the valley I might have been able to get some airplay on. Never mind the fact that there's already a dozen stations playing mediocre, vanilla flavored drivel like The Eagles, Bon Jovi, Van Halen and John Cougar Mellencamp. Never mind the idea of supporting local music and artists. This is indicative of everything that is wrong with Phoenix, and the music industry in general. At a time when something new, fresh and original is so desperately needed, you've taken the one station in the valley of Fail that at least paid occasional lip service to such and flushed it down the toilet. Good bye, 103.9, and here's hoping that this ends up being your swan song. I hope your ratings sink below the Sky Harbor information channel on the AM band.

RB in QC
RB in QC

This move was terrible by whomever is making the decisions over there.  If they truly care what the opinions of the people are, they should have put a survey or contact form up on their site asking the listeners what they like or asking the listeners what they would like to here or suggestions to improve the format, rather than switching it.  Further, it's an insult to GEN X.  Are they kidding?  Who that is in their 30's wants to constantly listen to the same genre of music that, majority wise, is played on 98.7 The Peak?  I'm 30 years old, and when I think of Gen X, I think more along the lines of 90's Alternative Rock (and I mean a variety -not "Smells Like Teen Spirit" being played 10 times a day).  Tune into Lithium on SiriusXM to get a better picture and then dig deeper as far as the tracks -and when I say deeper I mean older Offspring, Pumpkins, Radiohead, Social Distortion, Sublime, etc...etc...you get the picture.  Then, keep the ska punk show, and add a show where you play nothing but local bands to get them some attention/promotion.  End the ridiculous hee-hawing around in the morning, and either play music or devote it to talk that's actually meaningful for a few hours...say something truth-oriented for people who want the truth without filler and BS.  Heck you could even make it commercial free and independent, supported by listener donations with no commercials...maybe like a copy of 103.1 for example in that aspect.  When I lived in Florida years ago, we had a pirate radio station (102.1 the Party Pirate -now on the web) that began to outdo the local rock station because they played almost anything and everything and had different hours for different music.  They even had their listeners mailing them CD's (or tapes -it was the late 90's) if they didn't have it already. The only thing that stood in their way was broadcasting without a license and the end result being the FCC shutting them down.  103.9, being a power house as far as signal, could take these ideas and many more so far and probably do very well in the Phoenix market, if they would just listen to the people or as they jokingly call the majority "Generation X."

Mjs021105
Mjs021105

This is awful.  A lot of the music I listen to now was influenced by 103.9 from 2005 on- Muse, Franz Ferdinand, The Hives, The Killers.  Guess I'll have to listen to NME radio on the computer after I get home and hopefully don't hit traffic.  What's the difference between 103.9, 98.9, 99.9, or any other MIX station.  That's what they've become now.  Too bad.  The station used to have a personality.

Della
Della

When the newest owners got rid of "the morning ritual" we should've known something like this was going to happen. For people who don't know 106.7 plays alternative, and a lot of obscure and older alternative so it might not be what you like all the time. But it's better than the crap 103.9 is now playing. And I'm Generation X.

Arizona450r
Arizona450r

Just call it 103.9 The Clone. Same old boring shit as every other station in the valley. We now have about 6 stations playing the same songs. And I agree Dave Pratt is a boring DJ. No personality. My grandmother would be a better morning show host than him.

Jack
Jack

David Pratt killed the radio station in Phoenix. Disappointed that 103.9 is changing their format. As a Gen X'er, the new format will not be a Gen X format. The owners have been destroying this radio station over the last few years. The Dave Pratt shois the worse morning show that I have listed to. He's not funny. He's boring. He rambles on about nothing. It shows how people get paid for delivering garbage. I'll be streaming KROQ from Los Angeles and listening to my IPOD when I drive. Until someone smartly adds a true Gen X radio station back to Phoenix.

guest
guest

yay. another boring sucky radio station. alternative 103.9 was one of the most tolerable stations because they didn't play all of the biggest hits. sometimes, it was almost actually entertaining and uplifting to hear it in its old alternative format. but then, today i had it on 103.9 and some crap like ACDC and the Cars were playing, and then another song that came out when i was still wearing diapers, and i thought i was listening accidentally to 100.7. nope, just another seriously BORING new clone of 100.7. mind numbing repetition. can't have enough of that, can we? thanks new 103.9 for making phoenix radio even more boring and redundant than it already is. you lost a listener.

Lizzie Mariekaul
Lizzie Mariekaul

Where are we supposed to get our alternative music now? Guess I'm boycotting 103.9 now and streaming kroq. I hope all the djs find something else because they were amazing! Rip X103.9.

123
123

MY 103.9 can suck a big fat dick.

Shaneh662003
Shaneh662003

Thank god i switched to xm. Dave pratt ruined this station. He was on classic rock, then country, and now he ruined the closest thing we had to kroq. Deusch bag. craven, youve been the man plz dont sell out to this bullshit.

RIP ska punk-

Susie Prince
Susie Prince

Such a bummer! The new years weekend with no repeats was great and now 103.9 is a classic rock station?! I don't know who decided this Dave Pratt revival of the '80's idea is a good one. He sucked then and still does now. Bad move 103.9...lost a loyal listener.

Azairmech
Azairmech

Gen X? WTF! I'm gen X and don't care for music that is being played now. It's not from my generation.

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