Dave Pratt Doing Internet Radio Thing, Says FM Affiliate Likely in Next 30 Days

Categories: Announcements
Dave Pratt and his new co-host Kassi Jade.
"The Morning Mayor" Dave Pratt has been claiming his return to the airwaves is imminent for, oh, about three months now.

Now, Dave says, it's really, really imminent. The announcement came from an e-mail dispatch last night and was followed up by a story in the Republic today. Pratt gave the "scoop" to The Arizona Republic's longtime music writer Larry Rodgers -- Pratt, as mentioned briefly in the sixth-to-last paragraph, also writes for the paper's website -- in a long piece about his internet radio venture.

The story repeats the same info the e-mail did: Pratt will distribute a show called Dave Pratt Live, through the internet from 6 to 10 a.m. on weekdays. He has hired a co-host named Kassi Jayde who used to work for KISS-FM (104.7) and graduated from ASU last year -- she's a part-time model nearly 30 years his junior. (Check out some pictures of her here.) They will talk and play music of various genres. Pratt wants to line up a traditional radio affiliate within a few months.

"I refused to leave Arizona, and I never will," Pratt also said, which is good because there's probably not a huge market for 50-year-old dudes who people in other cities have never heard of on their radio stations. But, hey, who knows.

Listeners will be able to hear the show on their smartphones or the good old interwebz at his site.

According to his e-mail, "we will likely accept an incredibly warm invite from an FM radio affiliate in the next 30 days."

That could prove interesting.

The plight of local morning shows figured prominently in my recent cover story about upstart Low-Power FM station KWSS. In short, such shows have been hammered by the economy but may make a comeback as people crave more localism on radio. Contacted then, Pratt expressed some misgivings about the value of paid personalities on music radio.

"Who needs to listen through long commercial breaks just to hear music that can be downloaded to personal choice? In 2011, personalities on music radio are about as relevant as a turd in a urinal. "

Gotta hand the Prattster this: He's still super quotable.

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"Relevant as a turd in a urinal." Classy. And clearly a dig at his former stations. I don't listen to KMLE, but I met Tim from Tim and Willy once and he was a really nice guy. Wasn't even an event or anything and he wasn't "on." Just seemed like a normal guy. I guess KMLE's really hurting, but KUPD is still using that personality morning show to, well, pretty staggering success. I don't even like Holmburg, but you have to tip your hat to the guy. He's been on ten years over there I didn't think he'd last.

But speaking of relevance, I followed that link to Dave's site and then to his Twitter. He posted that his questions of the day for Thurs. and Fri. this week were "What's the most random song on your iPod?" and "What are you doing this weekend?" Yep, that's the kind of memorable morning radio we've been missing. It's as relevant as a turd on internet radio.


What FM station would run a show that mixes country and rock and may not play music at all depending on the mood of the day? Well, he won't work at CBS. He won't work for the group that runs KUPD. So that's six right off the top. We can assume Clear Channel is out because they're notoriously cheap and because they only have two FM stations that don't already have personality-based morning shows, Mix and KYOT. Either of those fit? So there's 11 FM stations down.

I guess I don't see where the legitimate options are. KTAR? No. Peak? Vaguely possible, but is it a big upgrade for the audience they want? I doubt it. The Edge or whatever it's called now? Pratt's age kind of takes him out of hitting that young audience. So there's 14 stations you can eliminate.

While we're cutting, let's get rid of KBAQ/KJZZ, KHOT, Mega, Movin', Power, the Family Life station...so that's 20 or so that are off the list. What's left?

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