Tania Katan on It Was Never A Dress, Keeping Things STEAM-y, and What Arizona Is Doing To Support Women
Courtesy of It Was Never A Dress. "It's important to realize it's not about a dress. It's not about a cape," Katan says. "It's about feeling comfortable in your own skin, regardless of what you put on top of it."
Tania Katan's life has gotten a lot busier over the past few days. As she puts it, "Trending is exhausting!" Just three months ago Katan joined the Scottsdale-based software company Axosoft after working as curator of performing art at Scottsdale Museum of Contemporary Art.
Last week, one of her first projects for the company, an initiative called It Was Never A Dress, went viral.
The campaign's image is a monochrome bathroom-sign woman symbol standing next to a colorized version where (what many presume to be) her skirt has instead been replaced with a superhero cape. The image has drawn the attention of the national and international media. Axosoft, a sponsor of the Girls In Tech Conference, debuted the image at the conference in Phoenix last week in an effort to spark a conversation about women's underrepresentation in science, technology, engineering, arts, and math (STEAM) fields.
We caught up with Katan at the end of a bustling week to talk about the future of the project and how she hopes to see it impact Arizona.