10 Things We Learned From Alison King and AIGA Arizona's "Branding Arizona"

Connor Descheemaker
Alison King filled in some of the documentation gaps in Arizona's design history with her lecture, "Branding Arizona"

As a long-time associate professor at the Art Institute of Phoenix, Alison King is used to schooling groups on the history of Arizona design. So to hear King lecture on typography in a public space seemed like no sweat.

Acting as the first major event inside the confines of the newly-renovated Newton in uptown Phoenix, AIGA Arizona's "Branding Arizona" talk provided an excellent overview of the trends in typography across the first 100-plus years of Arizona design history. Moving seamlessly between in-the-know quizzing for design nerds and pretty pictures for the laymen, King catered well to the diverse crowd, made up of her Modern Phoenix fans, AIGA members, and other interested community folks.

To say there were a number of interesting facts is an understatement. For those who couldn't make the sold-out event, here are 10 things we learned from "Branding Arizona."

See Also: 10 Cool Things We Saw at the 2014 Modern Phoenix Home Tour of Arcadia

10. Arizona design isn't widely documented.

Upon beginning the lecture, one of King's first references was to the common design textbook, Meggs' History of Graphic Design. Its connection to Arizona? Spare at best. Consider the fact that throughout this industry-standard book, only one Arizona-based designer gets a mention. Guess who?

9. Frank Lloyd Wright and his Taliesin stable were known for more than just architecture.

In answering our last question, look to none other than Frank Lloyd Wright. Beyond being an architect, Wright and his Taliesin West-based graphic partner Eugene Masselink were renowned for their avant-garde design. With offset logos, alternative page orientation, and geometric designs, the pair brought Arizona some much-needed graphical attention.

Location Info


The Newton

300 West Camelback Road, Phoenix, AZ

Category: General

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