Scott Biersack: 2014 Big Brain Awards Finalist, Design (VIDEO)
You submitted nominations for awards given to the Valley's emerging creatives, and the results are in. Introducing our 2014 Big Brain finalists.
Katrina Montgomery Skateboards are just one of the many places Scott Biersack leaves his mark
Scott Biersack's unbridled enthusiasm for the world is contagious. He says his work is a reflection of himself, and with the gushing positivity inherent in the painted and chalked phrases that adorn the walls of his small apartment in South Phoenix, we are inclined to believe him.
Scott Biersack: Inside the Big Brain 2014 Finalist's Creative Space from Voice Media Group on Vimeo. Video by Evie Carpenter.
"I would never paint anything negative because positivity literally makes the world go round. Nothing is out of reach when you are positive," Biersack says. "Seriously, if you're not positive, what is there?"
The 20-year-old is just finishing up his third year in the graphic design program at ASU, but he has already begun making his mark in a slightly different field: Biersack is a hand-letterer. Though you may be hard-pressed to find others practicing this traditional art form in the Phoenix area, the Internet is fit to burst with the rise of hand-drawn or hand-painted inspirational quotes (hello, Pinterest).
But Biersack is no amateur. Though he is self-taught in terms of hand-lettering, he explains, not just anyone can take it up as a hobby. "You start with design because you have to understand the basics of how each letter is structured, but then you can take that design sense and use illustration to make the letter forms come alive," he says. "Design is very structured, but lettering allows for creativity within that structure."
Scott Biersack A piece in pencil from "Project 365."
He says his own lettering really took off after "Project 365," a self-assigned exercise that had him creating a new piece of lettering every day for a full year. He posted the project on Instagram, and ended up getting lettering work from State Bicycle Co., T.G.I. Fridays, and others as a result. With over 9,500 followers on Instagram and accounts on Dribble, Behance, Tumblr, and Facebook, Biersack says social media has been the key to getting paid for doing what he loves best.