"Fashion Architect" Eman Fendi Says Lululemon Is Destroying Women's Fashion

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Andie Flores
Eman Fendi is all about elegance.

Native New Yorker Eman Fendi always has wanted the best of the best.

When it comes to anything luxury, pretty, or expensive-looking, she has to have it. Through her role as a "fashion architect" and full-time personal stylist, she wants to help you have the same.

See also: Cody Grosse Is Your New Fashion Role Model

The 26-year-old specializes in fashion show production and wardrobe styling. One of her services as a personal stylist also includes a closet audit, if yours is ready for a makeover. She'll help you decide what to keep, what to toss, how to mix and match, and help you discover what elements are missing from your wardrobe.

"Fashion is a lifestyle and a really good distraction," Fendi says. "It's a good outlet that lets you express yourself, and you have a right to express yourself."

While she lists fashion as her lifestyle, it's not what Fendi is going to school for. She's a microbiology major and biochemistry minor at Arizona State University. "I told them to call me 'Dr. Fashion,' but they won't even let me wear pumps in the lab. You should see my lab coat! I'm getting it tailored."

When she first began her career in fashion, Fendi did a lot of work for free. She knew she wouldn't be anything if people didn't trust her, and people wouldn't trust her without experience. She did freelance work and helped with fashion shows, and then, she says, "You get to a point where you know your value and then you set your price."

Her clients pay a pretty penny for her closet audits, but Fendi believes that your closet is your investment to everything and a huge representation of who you are. When she comes in and tells people to get rid of this or that, she knows it can be a little scary, but ultimately necessary.

Fendi's goal with her fashion lifestyle is to be involved in more fashion show production. Right now, she's currently hard at work planning ASU and Go Red for Women's "Be My Valentine" fashion show happening on February 5. "It's beautiful to work on a project and see it evolve right there in front of you and get to work with so many different people," she says. "I would love to work backstage for New York Fashion Week."

The fiesty fashionista is also very much involved in philanthropy. After her father passed away from lymphoma, she became involved in a lot research organizations' benefit fashion shows. Fendi wants to ultimately do research for the cause, but for now is focused on having fun with fashion.

Her style icons and inspirations are people who faced plenty of adversity but still look great, something Fendi has mastered.

"Everyone has their own style, and I like when people take ownership of that. A lot of girls look very cut and pasted, but I'm happy with my own style and eye for fashion. Make a statement and opportunities will come to you."


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Arizona State University

University Drive and Mill Ave., Tempe, AZ

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22 comments
Jaclyn Hawtin
Jaclyn Hawtin

um yeah I totally and completely disagree with that statement. She should know about the psychology behind wearing clothes associated with fitness. There are numerous studies that reveal correlations between people that begin to wear fitness clothes on a regular basis with a result of actually becoming more healthy. This is a very good move for American society. People need to begin making better choices about their health and overall experience of life. fashion is not about wearing designer clothes, it's about representing you as an individual which can be done in a numerous ways that do not require a fat bank account to accomplish.

RealFENDI
RealFENDI

fashion is overrated...going broke and working all week to spend your check on a 3k purse isn't in most girls priority. Beauty and good taste shines through regardless of PRICE.. Her saying ,if its expensive and and luxurious that she must have it.. MAkes her sound extremely shallow .. Eman there are more important things then trying to come off as "FASHION GURU" be real....not everyday is a day for pumps and a purse that looks like luggage..  GO feed homeless, do community service , then you might get some perspective on your "small" world.. Too much Tv and too many Cosmo mag.....

Melissa Dillingham
Melissa Dillingham

I have to disagree with her, many moms who have children love lulumon for yoga but also comfort and style. We are a healthy city and need multi tasking with our clothing choices, yoga, grocery, picking up children? I'll save my designers for dinners, charity events and work!

monasa
monasa

I think one of the reasons that many women resort to wearing yoga pants as a comfortable option is because it's easy and putting together an outfit can take a lot of energy and thought. Sites like http://whatgoeswiththis.co/ are really helpful for that because they can give you ideas of how to wear things you already own. If you can take the second guessing out of putting a look together, I think women would venture out of yoga pants more often. I personally find it really helpful and I should confess that I love yoga pants and leggings and am totally guilty of doing it sometimes!

Yazzer Fly
Yazzer Fly

It's always nice to see a sister represent in positive light

Eman B Fendi
Eman B Fendi

Thank you all for taking the time to read the article about me xoxo

Yazzer Fly
Yazzer Fly

I know a lot of women wear leggings because they're more comfortable than jeans, especially during the summer. But they mix it with a long sweater/ top to hide the hips and to dress it up. I think it's an improvement over that hideous VS sweat pant trend years ago. AZ has always been pioneering fashion for comfort.

sabdulra
sabdulra

If you've met this girl, you know she truly LIVES fashion! She works her butt off, and deserves every bit of the success she's landed.

If you know her on an even somewhat personal level, you know that she has a heart of gold. One of those people who will *always* appreciate you, for something small you did years and years ago..and even remind you and thank you for it when she runs into you at Starbucks a year or two down the road.

Also, she has the perfect personality to make genuine connections in an industry such as fashion.

I have no doubt that she'll continue climbing her way to the top with her continued hard work, passion, and charisma.

-Guilty for living in yoga pants

Odie White
Odie White

Hates denim on denim, its not the 90s... yer religious mumbo jumbo headwrap is sooo 2014

LivnSocialScottsdale
LivnSocialScottsdale

What a small world, I actually had her wait on me once while shopping at the Scottsdale Fashion Square. Can't speak on whether or not she is an "anti-semite' or a "fake snob", but she does come off as quite arrogant. 

A lot of her fashion advice is pretty good, being recited straight from top fashion magazines, but for me personally, her antics and pushy sales "techniques" were a little bit over the top for me and unauthentic. 

But I do not doubt that many people shopping in that mall love her style of selling, so keep on doing what you are doing. 

Congrats on the recognition!

Yazzer Fly
Yazzer Fly

Lol " look like they're going through a breakup " #truth

Jeff Ramon
Jeff Ramon

Maybe because most women don't look good in lululemon. You need to have a nice body.

katecrowley
katecrowley

Putting "fashion" and "Phoenix" in the same sentence is an oxymoron to me." so wait....I'm confused. Why would you say that if you're being interviewed as a fashionable person, living in Phoenix.

phoeniki
phoeniki

This girl is not an anti-Semite by any means. I am Jewish and have been to Israel. Eman is well aware of this and has helped me in my career and personal life numerous times. Please check your facts before you mar someone's reputation like this. Shame on you for living in this country post 9-11 and not behaving better.

Reallyyyy
Reallyyyy

This girl is a known Anti-Semite and regularly posts anti-Jewish and anti-Israel propaganda online. Certainly encourage you to do your homework before you hire her for 'closet editing' 

CallEmHowISeeEm
CallEmHowISeeEm

 She is so fake! Trying to make it seem like she has all of this money and all of this stuff, but she is a broke snob....Native new yorker.. HA! She is from ghetto ass Detroit!

NotAfraidToStandUp
NotAfraidToStandUp

@Reallyyyy its really upsetting to see so much hate being spewed towards someone I know. Posting lies and filth online, is sad really. 


Spend half the time she does on fashion, and maybe you'd be too busy to be so hateful.

NotAfraidToStandUp
NotAfraidToStandUp

@CallEmHowISeeEm wtf do you care? I'm from Detroit. even if she's a "fake broke snob from Detroit" it'd go to show she's come further than you and made more from less. 


fucking get an education and waste you time on that. #hatersgonnahate


keep kicking ass Eman.

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