Amazon's Anticipatory Shipping Will Send Before You Buy

Categories: Morning Buzz

amazonpackage.jpg
Courtesy Flickr user: Silus Grok
Better strap on that tinfoil helmet, cut up your credit cards, and erase your identity online, because Amazon.com is about to take online shopping to a whole new, drone-delivered level.

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Over the weekend, the online retailer acquired a patent for "anticipatory shipping," a new style of online shopping that essentially will make impulse buying look like child's play.

Using the unnerving amount of data the company already has collected from its customers -- including search histories, account information, wish lists, and the average time a user spends hovering the cursor over a specific item (yes, the company even keeps track of that) -- Amazon plans to deliver items to regional hubs, where its potential customers already are living.

This premeditated method of sending products to areas where Amazon anticipates shoppers will want said products (before they've even bought them) will shorten estimated delivery times and is just one of Amazon's most recent strategies to compete with other businesses (alongside drones and Sunday deliveries).

In other words, anticipatory shipping will be to online shopping what October is to Christmas. So if it freaks you out that Big Brother has already picked out what you're going to get mom for Mother's Day, you might want to stick to paying cash from here on out.

Editor's note: This post has been modified from its original version.

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7 comments
Kimberly Larsen
Kimberly Larsen

A big yes! Let's apply this technique to other modes of experiences in our lives, would you want anything anticipatory, other than your significant other reading your mind? Plain creepy, believe it won't sit well with the public.

Lori A. Johnson
Lori A. Johnson

Exactly. So this sentence the next paragraph down is misleading: "This premeditated method of sending customers products..."

Jackalope Ranch
Jackalope Ranch

They're not charging anyone for items they haven't purchased -- just trying to anticipate what they'll want to buy.

Lori A. Johnson
Lori A. Johnson

So which is it? Your story says "Amazon plans to deliver items to regional hubs", then you assume they will then send to customers. If they're just stocking regional hubs in anticipation of potential sales, I don't see anything wrong with that. Shipping to and charging customers is another matter entirely.

Kimberly Larsen
Kimberly Larsen

Freedom is the right to be wrong, not the right to do wrong and this is just plain wrong!

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