Phoenix Fashion Week 2013 at Talking Stick Resort: The Good, The Bad, and The Ugly
|Dolcessa showed Thursday evening at Phoenix Fashion Week.|
PFW named Katya Leoncio's swimwear brand Dolcessa emerging designer of 2013. We've always been a little perplexed by the contest, which awards one designer deemed most promising a package valued at about $10,000 in goods and services to help launch their brand, because all the designers are making different things. This year, there were evening wear designers, T-shirt creators, men's apparel, and ready-to-wear women's pieces. The winner is determined based on a set of criteria including business plan strength and web presence, in addition to actual fashion creation. Our problem with Dolcessa? It's already appeared in a bunch of major magazines, and the brand's suits appeared on model Kate Upton in her famed Sports Illustrated Antarctica spread. That sounds way more like a brand that's established than one that's struggling to make it.