Yes, Disney Is Actually Attempting to Trademark "Dia de los Muertos"

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Update: Since the publication of this post, Disney has canceled its applications for trademarks on Dia de los Muertos.

In 10 applications filed May 1 through the U.S. Patent and Trademark Office, Disney Enterprises Inc. is attempting to trademark the phrase "Dia de los Muertos."

If successful, the corporation would be able to go after individual companies who attempt to use "Dia de los Muertos" for profit in the areas of education and entertainment, goods and services, apparel, toys, and food items.

See also:
- Five Ideas for Star Wars Spin-Offs Disney Should Consider Making (and Four They Really Shouldn't)
- ASU's Sparky Mascot Gets a (Pretty Scary) Facelift from Disney in Hopes of "Appealing to a Younger Audience"


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One of 10 applications Disney has filed for a trademark on "Dia de los Muertos" . . . click here for a full-size version.
But unless the U.S. Patent and Trademark Office is ready to give up the trademark on similar religious and popular worldwide holidays, including Christmas, Easter, Hanukkah, Yom Kippur, Kwanzaa, and Ramadan, you needn't hold your breath.

At CinemaCon on April 24, 2012, Disney/Pixar announced that director Lee Unkrich, producer Darla K. Anderson, and the team behind Toy Story 3 would be working on "The Untitled Pixar Movie About Dia de los Muertos" (working title) that, according to Disney is a "wholly original Pixar Animation Studios film that delves into the vibrant holiday of Día de los Muertos."

A trademark would allow Disney to hawk Dia de los Muertos merch and toys promoting the film -- and would also enable to company to sue anyone who also used the phrase/holiday name on their product for profit.



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6 comments
Jimmy Green
Jimmy Green

They should make it retroactive so that if you ready have a dia de Los muertos article you'd have to pay sucka! Poor Disney. Must be in some tough times.

NoWayRaton
NoWayRaton

How about trade marking President's Day or Labor Day? They're holidays too! Greedy e'fing Disney : - /

cjesse09
cjesse09

I think this is ridiculous. How can a company trademark a holiday? They should trademark Halloween as well. Its the same day and a day to visit family and friends that have passed away. Very disrespectful IMO.

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