ASU Responds to Sparky Redesign Backlash, Looks for Fan Input on Another Makeover

Categories: News

sparkyscapry.jpg
asu.edu
Less than a month after Arizona State University unveiled the new face of its Sun Devil mascot, university representatives say they're encouraging students and fans to participate in a redesign.

Sparky the Sun Devil's facelift was the result of a partnership between ASU and Disney that was poorly received and widely ridiculed by ASU supporters and rivals alike for having a face that resembled something between the mask from V for Vendetta, the Honey Nut Cheerios Bee, and Billy from the horror movie Saw.

See also:
- ASU's Sparky Mascot Gets a (Pretty Scary) Facelift from Disney in Hopes of "Appealing to a Younger Audience"
- ASU Reveals "New" Sparky, Its Own Font, and a Semi-Redesigned Fork

sparky_composite1.jpg
The 2012 version of the Sparky mascot costume stands with the recently announced 2013 model. Photo by: Andy DeLisle / Composite by: Chris Wahl
According to an ASU release, the university is developing an online survey that will allow fans to "pick the features of the costume's head and face" (think horn color, eye shape, chin chisel, and facial hair options).

Because if Sparky's going under the knife (again), we might as well make it a team effort.

"Sparky is one of the best-loved mascots in collegiate athletics," writes Rocky Harris, senior associate athletic director for external relations. "The university is proud that so many people are passionate about him. We have listened and now we want to give members of the Sun Devil nation the opportunity to provide their input on some of the costume's features."

University spokespeople note that the official Sparky imagery used on the website and official documents will remain the same -- the updated Sparky will be seen at football games and in a forthcoming comic series created to attract a younger audience.

ASU will offer the survey from April 22 to May 5. Notifications will be sent out (likely alongside donation requests) to students, alumni, donors, faculty, staff, and season ticket holders that are on file.

The new(est) version of Sparky will be revealed on September 5.

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15 comments
Joe Kennedy
Joe Kennedy

I don't care if this is Uranus. Dino that's one reason kids can't afford to go to ASU. He makes his money off of the ones that can, it has little to do with intelligence and it has even less to do with hard work. He wouldn't know " hard work" if it tied him up, put lipstick on him and called him Betty. You sort of sound like a mouth breather Dino. I've read more books than you've been laid.

backus.agency
backus.agency

I don't think the problem lays with how the redesigned mascot looks, but rather with how it was strategically (or in this case lack of) launched. One thing is to revamp a historic icon like Sparky, but to not consider a proper way to reintroduce him to the fans, the public, the market is where this just became a huge mess.

And here is where it gets even worse ... crowd sourcing! Seriously! ASU representatives are turning to crowd sourcing? Yikes ... this is going to get a lot worse before it gets better. Meanwhile ASU is going to be left "faceless" until this is all figured out. Here's an idea ... how about properly reintroduce Sparky in phases - not just throw him into a game or print ad and cross your fingers.

Tell you what, Steve Jobs said it best, "People don't know what they want." And that's true. If we give this project to the masses where going to get a Sparky that lacks charisma, attitude, emotion, and posisbly balls (excuse my launguage). Best of luck to the hundreds of "non-designer" fans answering the online survey. I'm sure it will turn out well ;)

Dino Cotton
Dino Cotton

Oh and there's nothing wrong with the original Sparky outfit. Not broke, don't fix.

Dino Cotton
Dino Cotton

Crow brings home 7 figures because this is America and not Communist Russia, where hard work and intelligence is rewarded. Go read a book.

mikeydaniels84
mikeydaniels84

looks fine, people just needed something to bitch about

Joe Kennedy
Joe Kennedy

What everyone should be concerned about is why Crow brings home 7 figures.

Pete Puebla
Pete Puebla

Remember remember the 5th of November!

Linda Evans
Linda Evans

This all seems like a waste of time and resources and much ado about nothing.

JohnQ.Public
JohnQ.Public

The new Sparky looks like the masks that the occupy movement protestors wore.

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