Hauspanther: Kate Benjamin Launches a Modern, Stylish Resource for Cat Lovers

Categories: News

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Moderncat.com
Phoenix's very own Cat Woman, Kate Benjamin, is taking her online cat accessory store to the next level. With a new name and a sleek design, her original project, Moderncat, has transformed into Hauspanther, an online magazine for design-conscious cat people.

"I wanted to come up with a new name that was more distinctive and had more of a design flair," Benjamin says. "I wanted a name that would be the go-to source for design-oriented information for cat lovers."

See also:
-How Moderncat's Kate Benjamin and Her Cat Hairball Jewelry Went Viral
-Kate Benjamin's New Grand Avenue Moderncat Home
-Moderncat, Q&A with Kate Benjamin

The magazine layout is more design-oriented than the blog and its aim specific -- to help cat owners create well-designed living environments for their whiskered friends.

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hauspanther.com
Benjamin has 11 cats at home and a 12th cat that lives at her design studio in downtown Phoenix.

"I believe that all cats should be indoor cats only, which is much safer for them," says Benjamin, who has 11 house cats of her own. "In order to keep a cat indoor only you really create a livable environment for them that meets all of their needs and their natural instincts."

The decision to bid Moderncat adieu was in part for practical reasons. Benjamin says the former name was too similar to other cat blogs and people would sometimes get confused with her studio, which sells cat products, and the blog. Now all of her projects are combined under the Hauspanther brand.

Benjamin says the name Hauspanther was chosen carefully. Cat lovers will know that "house panther" is a term of endearment for a black house cat. (Although, as Benjamin is quick to note, the magazine is for cats of all colors.)The use of the German word for house is a reference to Bauhaus, a German school considered to be the birthplace of modern design.

"If you get the term 'house panther' and you get the spelling [haus], then you're directly in my target audience -- you're a design-loving cat lover," Benjamin says.

The magazine features all the latest design finds and includes Gear Guide, a searchable database of cat gear by category. From the site, shoppers can also access the Hauspanther Etsy store, which sells homemade cat products crafted in Benjamin's 2,000-square-foot studio at Bragg's Pie Factory in downtown Phoenix.


Location Info

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Bragg's Pie Factory

1301 Grand Ave., Phoenix, AZ

Category: General


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