Go-Kat-Go to Become Jackalope Trading Post at Its New Home on Grand Avenue
The proprietors of vintage boutique Go-Kat-Go have come up with a new name and even more kitschier focus for their new location along Grand Avenue, which opens at the beginning of next month: Jackalope Trading Post.
Images courtesy of Jackalope Trading Post
Needless to say, we definitely approve of the new moniker.
Go-Kat-Go co-owner Brandi Kvetko says, as the store's new name portends, it will evoke the kitschy feel of old school Arizona souvenir shops and roadside attractions, which she explains is perfectly embodied by the mythical beast the jackalope.
"We just kinda wanted a name change and being that I was born in Phoenix, I kind of love old Arizona stuff, like the old trading posts, souvenir stands, and the kitschiness of it all," she says. "I just thought that's perfect, being in an older building on Grand Avenue, the old Route 60 [highway]."
The co-owner says that it's a fascination borne from her childhood, when she accompanied her dad Bo Kvetko [of Bo's Funky Stuff in Glendale] on his travels throughout Arizona.
"When I was always little, it was something I was fascinated by, growing up here and going to all these little places in Holbrook and other small towns with my father," she says.
Kvetko states that the shop, which she co-owns with Christian Swanberg, will offer "kind of our own take on the vintage souvenir places and trading posts" and will sell vintage ephemera, memorabilia, and tchotchkes that are distinctly Arizonan in nature.
It isn't much of a stretch from the sort of throwback and retro items that Go-Kat-Go regularly sold, which will still be available at the new location on Grand Avenue, such as items in the retro vein of rockabilly, hot rod, cocktail, and tiki cultures.