6: Jordon Roberts

Categories: Creatives 2012

When we last put the spotlight on 100 creative forces in Phoenix, it was no secret there were more than 100 individuals who were making waves in the local arts community. So in celebration of our Best of Phoenix issue, we're profiling 100 more. Welcome (back) to 100 Creatives.

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Jordon Roberts

Jordon Roberts says he was born in "some roadside Texas town that goes by the name Odessa. Apologies if it's far more than a roadside town that is known for greatness and I'm just dismissing it. I say roadside because I think labor started during a drive and Odessa was the closest place." He lived in Texas before moving to California, Goergia, and then Phoenix, where he's been since high school.

Roberts is a graphic designer who works for Rethinc Advertising, a small boutique advertising agency in Old Town Scottsdale. He also does a number of side projects including poster design and illustration under his own name.

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Jordon Roberts
Pedal Craft 2 poster designed for a now annual bike celebration event during Phoenix Design Week.
I came to Phoenix with ... a hope that this was the last time my family uprooted and moved. I can say that we've (2 brothers and 1 sister) have move about 15 times. If I'm exaggerating, it's not by a lot. My dad worked for an oil company that called for relocation a lot and loved making hilariously gory safety videos that my dad would bring home for my brother and I to watch. Despite watching these and Robocop several times over, I'm pretty normal. I've had to say goodbye to more childhood friends than I'd like to count, but I feel living so many new places has made me a well-rounded person.

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Jordon Roberts
"Messiah of the Hip" poster designed for sale in Ignorance & Ambition, the 1st pop-up design shop inside of 2011's Phoenix Design Museum.
I make art because ... I have so many weird things swimming around in my head that I need to let them out and see what they become. I'm just really lucky I have the ability to do so. Having a creative imagination but not being able to express it would be nightmare scenario for me.

I'm most productive when ... I hit a happiness groove. Several people can say that "I am most productive at [insert time frame] but Im not automated enough to keep that kind of schedule. The weather has to be right, the right Mogwai song has to be on, and how much I enjoy the work that is unfolding in front of me. There's a point in every project for me where I doubt myself nearly to death for hours. When this slips away into that glowing reveal of knowing exactly where I'm taking a project... that resulting excitement... that is when I am most productive.

My inspiration wall is full of... I don't really have one. Sure, I have Christopher Walken face stencil cut out of a manilla envelope that I accidentally won at a silent art auction hanging over my desk, but most of my inspiration sits dormant inside of my head. Movies I've seen, albums I've listened to, books I've read, video games I've played; I draw elements from each and mentally store them away till something pops out and makes it into a project in one way or another. As for those elements, I have a tendency to enjoy things that are both dark and whimsical. I love when those two qualities meld together. I sometimes refer to it as "Whimsical Grotesque".

I've learned the most from ... my family and myself, because they've been the only things in my life that remained constant while our surroundings continued to change as we'd be skipping all over the country.

Good work should always ... elicit a reaction, even if it's as small as just getting someone to smile at it. The opposite of this would be the stuff that's hanging up in the typical cube farm... the poster with the people skydiving with the words "TEAMWORK" typed above it. The crap you see everywhere but no one really notices. Good work should also have a concept. I enjoy work that has a miniature story to tell. I get so annoyed when I see posters that are just a quote typeset in Helvetica over some image.

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Jordon Roberts
Poster promoting the screening of the film "Zombieland" for The Royale (now closed) which was an independently run theater in downtown Mesa.

The Phoenix creative scene could use more ... passion. I'm not saying the creative scene doesn't, because I've seen it in full force several times and it's magnificent. I just wish the scene was a lot bigger.

The Creatives, so far ... (And while you're here, check out 100 Tastemakers on Chow Bella.)

100:Lara Plecas
99. Isaac Caruso
98. Brandon Gore
97. Kelsey Dake
96. Hector Ruiz
95. Caroline Battle
94: Jennifer Campbell
93. Jeff Chabot
92. Tiffiney Yazzie
91. Daniel Germani
90. Irma Sanchez
89. Daniel m. Davis
88. Kirstin Van Cleef
87. Emmett Potter
86. Sarah Hurwitz
85. Christine Cassano
84. Fred Tieken
83. Lindsay Kinkade
82. Ruben Galicia
81. Robert Uribe
80. Heidi Abrahamson
79. Josephine Davis
78. Travis Ladue
77. Taz Loomans
76. Mikey Jackson
75. Alex Empty
74. Joe Ray
73. Carol Roque
72. Daniel Funkhouser
71. Carla Chavarria
70. Hugo Medina
69. Cavin Costello
68. Claire Carter
67. Lindsay Tingstrom
66. Catherine Ruane
65. Christopher Crosby
64. Aaron Johnson
63. Brenda Eden
62. Colton Brock
61. Ernesto Moncada
60. Benjamin Phillips
59. Brad Armstrong
58. Angela Hardison
57. Tyler Quinn
56. Andrew James Benson
55. Charles Anthony Darr
54: Tiffe Fermaint
53. Eric Cox
52. Victor Vasquez
51. John Randall Nelson
50. Lauren Lee
49. Kyle Jordre
48. Julie C. Kent
47. Sean Deckert
46. Niba DelCastillo
45. Joseph Benesh
44. Ashley Harder
43. Dan Vermillion
42. Daniel Shepherd
41. James B. Hunt
40. Lori Fenn
39. Seth Gideon Fainkujen
38. Wayne Rainey
37. Christian Filardo
36. Melissa Cody
35. Jason Rudolph Peña
34. Cindy Iverson
33. Ryan Gentry
32. Sebastien Millon
31. Andrea Beesley
30. Chris Pruitt
29. Robert Diehl
28. Rachel Malloy
27. Jonathan Simon
26. Ann Morton
25. Kim Moody
24. Kevin Flanagan
23. Such and Champ Styles
22. Julia Fournier
21. Rebecca Green
20. Jules Demetrius
19. Averian Chee
18. Sara Cochran
17. Daniel Mills
16. Nina Miller
15. Robert Brandan Martinez
14. Rachel Bowditch
13. Ashley Macias
12. Eddie Sparr
11. Bob Roman
10. Melinda Bergman
9. Emily Stergar
8. Tomas Stanton
7. Becky Nahom

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