Yandy, Creators of the "Sexy" Sesame Street and Hamburger Costumes, Explain Why You Should Be a Sexy (Whatever) for Halloween
The employees of Yandy know all too well that sexy is the Halloween trend of the decade.
The Arizona-based company was started in 2005 by brothers Chad and Evan Horstman in Scottsdale. Today, Yandy operates out of a warehouse in Deer Valley Airpark and sells more than 7,000 items online, including lingerie, rave wear, swimwear, clothing, and Halloween costumes.
This year's big sellers: the Sexy Fox, the Sexy Watermelon, the Sexy Hamburger, and new arrivals, "sexy" Bert, Ernie, and Big Bird costumes. Seriously.
"Halloween is an excuse for women to dress up for one night out of the year as sexy as they want and not be judged," says Sarah Chamberlain, Director of Marketing for Yandy.
"In the last decade, a lot of the Halloween industry had dedicated their focus to the adult demographic specifically geared towards women, and for good reason. It's fun for women to dress up as characters, albeit scantily clad characters, that they can't dress up as in normal life ... Why some people get so up in arms because the sexy costume a woman chose to wear out for a night of carefree fun, which generally covers more than a standard bikini mind you, is beyond us."
Yandy's Halloween selection runs the gamut in size, price, and amount of clothing. The Sexy Hamburger will set you back $40, while the "Exclusive Yellow Dress and Stockings" (Big Bird) is $60. Chamberlain says the costume designs available on the website are from larger costume manufacturers, but exclusive designs are thanks to the Horstmans and their executive team. If the costume's inspired by a pop culture character, Chamberlain says costume manufacturers and Yandy must work with companies for licensing ... and get creative with costume names.