Blueberry Deluxe Boutique to Close Later This Month

Categories: Culture News

photo by Spring Eselgroth
Jessica Carroll and her pug, Blueberry
Two years after Jessica Carroll opened Blueberry Deluxe, she says she and the store's mascot, her pug Blueberry, are closing up shop.

"Simply, I have too many new things going on in my life," she says. "Some people don't realize I'm also a full-time art teacher at a local junior high, as well as a full-time graduate student, national board pre-candidate, and, most recently, I found out I'm pregnant and expecting at the beginning of the school year."

Carroll's Blueberry Deluxe, at 702 West Montecito Avenue in Phoenix, began as an Etsy shop. In 2010, she decided to open a brick-and-mortar store and brought her vintage finds, locally handmade goods, and dog along for the ride.

Carroll says after a final sale (75 percent off of everything that's not handmade in the store), she'll return to running an online shop when she's not going to class, teaching her class, and updating her blog with her adventures.

"Keeping the store online will allow me to remain personal with my customers without overwhelming myself," says Carroll. "I'm also moving closer to my parents, which makes it much harder to visit my store anytime I'd like, which I can currently do! However, this is a plus for Blueberry, who will be able to hang out with her puggy brothers and sisters more often."

Blueberry Deluxe will be open Thursday through Sunday until May 20. For more information, check out the Blueberry Deluxe website.

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Location Info


Blueberry Deluxe

702 W. Montecito Ave., Phoenix, AZ

Category: General

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