Big Brain 2012 Finalist: Victor Moreno
You submitted nominations for awards given to the Valley's emerging creatives and the results are in. Introducing our Big Brain 2012 Finalists.
Leading up to the Big Brain Award awards announcement and celebration on April 7, Chow Bella and Jackalope Ranch will introduce the finalists.
Up today: Victor Moreno
|photo by Claire Lawton, Art by Victor Moreno|
Moreno's a proud film buff and can easily talk shop about what's coming out next week as well as what was coming out of Japan in the late '70s. When he moved to Phoenix, he renamed half of its destinations after movie and television references (Liberty Market is Mayberry; Paradise Valley is 90210).
And when he finally put his movie obsession together with his love for design, he says it all kind of clicked.
He spent the next three years designing websites for Sony and MySpace pages for big-name bands to pay for law school.
He met fellow film nerd Andrea Beesley-Brown, who was programming films at the now-defuct Paper Heart in downtown Phoenix. Fast friends, Moreno followed Beesley-Brown to MADCAP Theaters in Tempe and then to The Royale.
The two worked together on programming events. Beeseley-Brown and Moreno chose the movies, and Moreno started designing limited-edition movie posters for each event.
He says he designs each poster after watching the movie (more than) a few times and can usually pick out a character or scene that sticks out.
He'll then either hand illustrate or use design software on his computer to compose the scene in a way that usually differs from the movie's original poster - and would be something he'd want to hang on his own wall.