EnemyGraph: A New Facebook App for Enemies
If Kick Ass taught us anything, it's that great heroes are essentially panty-waist do-gooders until a flamboyant-but-deadly villain arrives on scene and forces them to elevate their game.
Sadly, most day to day existences typically lack the alien invasions, horrible lab accidents or psychotic breakdowns from which arch-enemies are born -- so what's a would-be Superman to do without a challenge?
Introducing the EnemyGraph.
Created by researchers and students at the University of Texas at Dallas, EnemyGraph allows users to project their ire onto people, products, social movements and inanimate objects (eff you planet Jupiter!) This self-reported disharmony is then made public on a user's profile and quantified much in the same way data from the "Like'" button is collected and made available to Facebook advertisers.
Professor Dean Terry, director of the University's Emerging Media Program and co-creator of the app blogged that the project is a critique of online-mediated social interaction.
"Most social networks attempt to connect people based on affinities: you like a certain band or film or sports team, I like them, therefore we should be friends," Terry writes. "But people are also connected and motivated by things they dislike. Alliances are created, conversations are generated, friendships are stressed, stretched, and/or enhanced."
The creators of the plug-in believe that Facebook administrators will shut down EnemyGraph once it becomes too popular - as the program flies in the face of the social network's "enforced niceness culture."
But until then, dissonance is the name of the game. Current trending enemies include Justin Bieber, Internet Explorer and Fake Tans.
So there you have it heroes - get while the gettin's good and start building a Rogues Gallery today. You're only a few clicks away from staging your own epic battle.