Big Brain 2012 Finalist: Greg Kerr
You submitted nominations for awards given to the Valley's emerging creatives and the results are in. Introducing our Big Brain 2012 Finalists.
Leading up to the Big Brain Award awards announcement and celebration on April 7, Chow Bella and Jackalope Ranch will introduce the finalists.
Up today: Greg Kerr
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| Photos by Jamie Peachey |
| Greg Kerr of Miles to Go |
Now Kerr is 32. He has accumulated tattoos up and down his arms, launched a successful resin belt buckle company that's counted Fall Out Boy and Dominos Pizza as clients, and his t-shirt business, Miles to Go, shares its name with that thoughtful line he had inked almost 15 years ago.
It's no surprise that the unabashed bookworm would draw inspiration from writing to name his line of graphic tees. After all, each of his shirts features a graphic depiction of a piece of literature, and he's covered everything from Moby Dick and Edgar Allan Poe to Catcher in the Rye and Charles Bukowski.
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| Photo by Jamie Peachey |
| Miles to Go Clothing |
With super-soft tri-blend crewnecks from American Apparel as his base, Kerr screens each shirt by hand at Acme, using discharge ink (a dye that essentially bleaches the fabric) to color the designs into the shirts' material, as opposed to building ink onto the textile.
Kerr takes pride in keeping his business small and being in control of every aspect of it. "It's a very personal kind of brand," he says of his one-man business.
He's turned down offers to have his pieces stocked at Top Shop, Nordstrom, and Urban Outfitters. Instead, he prefers selling directly to his customers, and working with small boutiques.
He compares his role in overseeing the line to that of an art director. Kerr seeks out artists from all over the world, chooses color schemes, and works through their designs to form two focused collections a year.
Kerr released his latest spring line in mid-March, and it includes shirts depicting Ted Hughes' The Iron Man and Mark Z. Danielewski's House of Leaves among its 12 new designs.
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