Cinemagraphs: A New (and Pretty) Take on GIF
Technology has come a long way since the first zoetropes (China, 180 AD), films (late 19th Century), and even GIF file-types, which enabled Internet-based artists to upload compressed sequences of photos and drawings in single files, loosely imitating videos.
The two New York-based artists combined forces and are now the pioneers of what they call cinemagraphs. These files utilize sequences of hi-res photographs and GIF animation technology to " 'unfreeze' a photo in time."
By nature, cinemagraphs can only exist online, but they provide a rare combination of old-school cinematography and retro technology that yields a captivating result.
"There's something magical about a still photograph ... that can simultaneously exist outside the fraction of a second the shutter captures," writes Beck.
To see more of the duo's cinemagraphs, check out Beck's Tumblr.