Beer: KCCO Black Lager
Brewery: Resignation Brewery & Redhook Ale Brewery
ABV: 5.1 percent
The popularity of The Chive should be surprising to approximately no one. The site is built on a simple equation: funny pictures and videos + hot women = lots and lots of hits. The Chive has built a huge following with folks stopping in every day for regular photo galleries like Hump Day (featuring girls with nice booties), Mind the Gap (women whose thighs don't touch), Burn Your Bra (brassiere-less bosoms), and FLBP (future lower back problems -- you figure that one out). Regular site-goers -- Chivers, they call themselves -- are legion. They support The Chive enthusiastically through merchandise sales, give to charities occasionally featured on the site, and even organize IRL Chive meetups, where fans can get together and drink lots and lots of booze.
That interest in alcohol is important. With a built-in and devoted audience that was already in love with beer, it was just a matter of time before The Chive's creators, John and Leo Resig (who, through their company, Resignation Media, have their hands in quite a few different industries) got into the beer industry. They homebrewed up the first batch of KCCO Black Lager at The Chive's Venice, California, headquarters to be shared with coworkers, friends, and fans of the site. Demand for the black lager grew quickly, and so the Resig brothers formed Resignation Brewery (get it?) and after some recipe-tweaking, collaborated with Washington-based Redhook Brewery to brew and distribute the beer. More »