Miracle Mile Deli Isn't Going Anywhere; Here's What It Has Planned for the Future

Categories: News

miraclemile-saria.jpg
Lauren Saria
Earlier this month we told you that the second location of the well-loved Phoenix institution, Miracle Mile Deli, had closed its doors. A message on the restaurant's Facebook page cited "new business opportunities" as the reason for the Scottsdale restaurant's closure and promised diners would still be able to get their Straw sandwich fix at the Camelback location.

That didn't stop many readers from wondering if Miracle Mile was on its last leg, so we sat down with Miracle Mile Vice President Josh Garcia to find out exactly what the company has planned.

See also: Miracle Mile Deli at the Scottsdale Promenade Has Closed

Here's the short version of what Garcia had to say: Miracle Mile Deli isn't going anywhere anytime soon.

For the time being, Garcia isn't able to release details about an exact location, but told us that he's working on opening a new Miracle Mile location somewhere in Phoenix. He says they had to close the Scottsdale location because the excessively large restaurant was holding them back from expanding in a new direction.

"The need for an 8,000-square-foot restaurant really isn't there anymore," Garcia explains.

That's due in part to the slowed economy and the fact that the nearby Scottsdale Airpark still sits mostly vacant.

Now that the Scottsdale location is closed, the company is free to focus on launching a sort of Miracle Mile 2.0.

Garcia says the plans for the new Miracle Mile location, which will an entirely new build, include a sleek, "retro-art deco" design that blends the feel of an old-school deli with modern style. The concept will still remain the same with a cafeteria-style service and the familiar menu of New York-style deli eats, all presented in a cozier atmosphere.

"It's going to be a big change for our brand and our family," says Garcia, who's grandfather started the family-owned business more than 50 years ago.

Other changes Garcia plans to introduce at the modernized Miracle Mile Deli include offering four beers on tap and serving breakfast.

Over the next seven to 10 years Garcia says he'd like to have between four and five Miracle Mile locations and at some point, he would like to update the Camelback restaurant. He'd like to see Miracle Mile break into the West Valley market and says he'd love to return to Scottsdale at some point, though it would be a while down the road.

The goal is to have the second location of Miracle Mile Deli open during the first quarter of 2015. We'll share more details about the location as we get them.

Follow Chow Bella on Facebook, Twitter, and Pinterest.

Location Info

Miracle Mile Deli

1949 E. Camelback Road, Phoenix, AZ

Category: Restaurant

My Voice Nation Help
11 comments
bnlluver
bnlluver

So, after an exhausting day, my dyslexia must be kicking in. The article reads, "four beers on tap". My tired eyes saw "free beers on tap". A girl can dream. :)

Joe Kennedy
Joe Kennedy

I've eaten at this place and I'd take Chompies Any day of the week over Miracle Mile.

Amy Marinelli
Amy Marinelli

Love Miracle Mile & I also miss the Arrowhead Mall location!

MikeandBonnie DeMuro
MikeandBonnie DeMuro

YES!!! Please come back to the West side ..... we were very sad when you closed at the Arrowhead Mall.... I don't go to the East side too far for me...

Larry Gulliford
Larry Gulliford

I have frequented Miracle Mile at all their former locations for a long time. He says they want to expand to 4 to 5 stores and break into the west valley. It's a little funny given they once had about that many locations and they had a location in the West Valley at Arrowhead mall that closed and is still vacant. Also I used to get breakfast at the Chris Town location before it closed too. So they pretty much are trying to redo what they already did 10 years ago. I wish them luck, they need to look at how Chompies has expanded and got themselves on national TV too. Retro vintage old school is as popular as ever, they need to use that to their advantage. I'd be willing to help, call me.

Kenny Benally
Kenny Benally

They have some of the best hot sandwiches around. Their Pastrami sandwich with Swiss cheese and Sauerkraut on a Kaiser rool is one of my fave's! I think I know what I'm having for lunch, :D.

E Leigh
E Leigh

This place is in drastic need of an update. Food and decor are more on par with a Luby's in a retirement community. 

james8394
james8394

@E Leigh It's a deli. I go for the food, not the ambiance. Never been in a Luby's tho.

Now Trending

From the Vault

 

Loading...