Taco Bell's Parent Company is Opening a Banh Mi Shop -- Sorry in Advance, Vietnam

Categories: Saria

Thumbnail image for Binh Mi
Carol Blonder
Banh Mi
Nope, this is not a joke. Yum! Brands (the "!" is seriously part of the name) has plans to open a banh mi shop in Dallas. The internet has been buzzing over what's reportedly to be called "Banh Shop," ever since EscapeHatchDallas wrote about it late last week.

If you're not familiar, Yum! Brands is the same company that has given us such culinary delights as Taco Bell, KFC, and Pizza Hut. But since those three concepts are making America fat enough with cheap fast food, the company has been unleashing a flurry of new test concepts. They recently announced plans for an upscale taco chain called U.S. Taco Co. and Urban Taproom and opened a Chick-fil-A-esque restaurant called Super Chix in Arlington, Tex.

See also: U.S. Taco Co., Fancy New Taco Bell Concept: Blame Instagram

I'm sure you can see how this idea might turn out badly -- like, really badly. Even those of you who genuinely enjoy the Cheesy Gordita Crunch and Doritos Locos Tacos have to admit that Taco Bell food represents Mexican cuisine about as well as french fries represent French fare.

In other words, not at all.

It's a shame really, that Yum! Brands will probably bastardize a classic Vietnamese dish because the truth is it really doesn't take that much to make really good banh mi. What you need is well-seasoned pork (or other meats), fresh (preferably pickled) veggies, and good bread. Unfortunately what we'll probably get from Banh Shop is some horrible processed meat product, previously frozen vegetables, and bread with 25 or more ingredients that really shouldn't be in there. Don't worry, though, it will all be smothered in some crazy Asian-inspired sauce so you won't actually be able to taste anything.

And that would be bad enough, but what's worse is that we'll probably also get a whole menu of overpriced "banh mi" that in no way resemble actual banh mi. They'll probably give you the option to add American cheese and hummus (because it's healthy, duh!) and get it on whole wheat, gluten-free bread.

I blame the rise of fast-casual fusion cuisine that usually (but not always) ends up being a total disaster.

So before Yum! Brands shows up with $10 Vietnamese sandwiches loaded with Sriracha and truffle oil, let's all agree to go enjoy the real thing -- which will set you back a mere $2.50 at Pho Thanh right here in Phoenix.

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Location Info

Pho Thanh Restaurant

1702 W. Camelback Road, Phoenix, AZ

Category: Restaurant


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11 comments
terezib
terezib

I'm not sure it's considered "authentic" but I do love Lee's Sandwiches.

Aleshia Politsky Fessel
Aleshia Politsky Fessel

If that's an actual photo of one of their sandwiches, I'm not surprised. I swear that's Subway bread.

Mai-Linh Le
Mai-Linh Le

I'm glad that people are loving Vietnamese food, but let's spell it correctly. It's banh mi not bahn mi...

Ken Tuttle
Ken Tuttle

OK. Bahn mi is just ANOTHER name for a sub sandwiche. Add some Asian flavor and there you have it. Honestly, I have eaten bahn mi at Vietnamese restaurants that sucked. Taco bell hasn't stopped a million taco joints from opening around here. (some that suck too) I think Vietnam will survive.

Ando Muneno
Ando Muneno

Look, for those of us living places with decent bahn mi, this could be a lifeline. Don't try to dim my Vietnamese sandwich sparkle.

jliven23
jliven23

Most Vietnamese places here absolutely suck at bahn mi so why not?

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