Jewel's Bakery and Cafe Is a Great Gluten-Free Bakery, but a Less Successful Cafe

Categories: Cafe Review

jewelsbakerycafe-mercandetti.jpg
Lauren Saria
Breakfast from Jewel's Bakery and Cafe in Phoenix.
Julie Moreno's idea to start a gluten-free restaurant started out of necessity. One of her children needed to go gluten-less and with six kids, she needed to be able to make good eats that would please the whole family. She started with an Internet-only bakery business called Jewel's Cupcake Shop, which eventually grew into a gluten-free breakfast and lunch bistro, Jewel's Bakery and Cafe.

At the restaurant Julie oversees the bakery side, while her daughter Justine serves as chef and restaurant manager. The good news is that Mom Moreno's baked goods -- including a near-perfect candied bacon cinnamon roll with sweet syrup and salty bacon -- are as good as ever. The bad news is that the restaurant' menu of gluten-free and vegan lunch and breakfast items falls mostly flat.

See also: Cuttlefish Ocean Kitchen in Scottsdale: Mixed Bag with Some Real Hits

Here's an except from this week's review:

Julie's baked goods are wonderful. But Justine has been less successful than her mother at making "weird food" taste better. Her less-successful menu of gluten-free and vegan lunch and breakfast items falls mostly flat. While it's nice that people with food allergies have a place to go for lunch, I -- a person who can digest wheat flour just fine -- would return only for Jewel's cupcakes and cookies, which are excellent and not over-sugared, like so many altered dessert items tend to be.

Hungry for more? Check out the full review of Jewel's Bakery and Cafe.

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Location Info

Jewel's Bakery & Cafe

4041 E. Thomas Road, Phoenix, AZ

Category: Restaurant


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6 comments
Danielle Lueders-Dunlap
Danielle Lueders-Dunlap

Does this guy get paid per negative comment? I'm celiac, but my husband is not, and we both enjoy Jewel's immensely and have become weekend regulars. We had a similar forgotten side on a visit a couple of weeks ago that was nothing like the writer's claim. Not only were they very apologetic about the error, they gave it to is for free with no mention of expecting us to pay for the mistake. We haven't had a meal there yet that disappointed from both the sweet and savory side. I hope they stay open for many more years to come.

Sunflower410
Sunflower410

Seriously?  WOW!  I'm just going to keep posting what I wrote.  Thank you Wendydoc for noticing this.  Maybe Phoenix New Times needs to shut down since THEY can't handle criticism of one of their writers.


Upon reading this review by Robrt (is that how your name is REALLY spelled on the birth certificate, or is this an attempt at being "cool") of JBC, I had to sit back and laugh. The writer's attempt at being a food critic and investigative journalist falls short. His 2nd mistake was getting Justine's name incorrect. 


Anyone reading up on the other (rave) reviews or understanding the importance of stating facts, would have known the mother- daughter duo do not share the same surname. Anyone would be proud of a 23 year old who has taken a route of responsibility. Instead of frequenting frat parties at ASU, being featured on ABC15's trashy weekend photos of Scottsdale happenings or expecting mommy and daddy to pay her bills- Justine has worked side by side for the last four years with her mom in various aspects of the business. She has aspired to attend a professional culinary school, but cannot afford it and refuses to take out loans or have her family pay for her education. Justine painstakingly plans menus for family gatherings, friendly cook- outs and this business endeavor. These are HER creations alone- tested out on family and friends who would AND have provide honest feedback. I have to wonder what qualifies "Robrt" as a food critic. Did he just wake up one morning and decide that he would never achieve the Pulitzer, so instead he would combine his disdain for people with the desire to crush others' dreams? 


And the stupid comment about never carrying cash? OMG! The credit card machine wasn't working! Are you telling me, RobErt, that when all you need at Circle K is a $.79 Thirstbuster, you pay by credit card? You must also be the guy who leaves a $5.44 tip on a $44.56 at a restaurant. You also complain about the "waiter". For someone who has been there three times- the critic is clueless. Jewel's is a fast casual establishment. You walk up, order your food, pay, go sit down and as an added bonus, someone brings you your food. Then the critic comments that it was slow all three times. Was he there the weekend of Pat's Run when there was a 40 minute wait out the door? Was he there during lunch on the Tuesday I was there and struggled to find a table? Was he there the weekend I took out of town visitors and people were steadily streaming in and out? Is everyone expected to just pop a squat before work to drink their coffee? No? Okay then. I have looked at this author's other writings and he is essentially a negative person on all his reviews. Maybe the problem is YOU. Because you are the common denominator in all these complaints.


Oh, and another FACT is that Justine didn't even personally cook his food. One of the line cooks did. When Justine cooks, you can taste the passion and love that she holds for her job, her customers and her menu. Can you cook Robrt?

Sarah Marchese
Sarah Marchese

Oh, and another FACT is that Justine didn't even personally cook his food. One of the line cooks did. When Justine cooks, you can taste the passion and love that she holds for her job, her customers and her menu. Can you cook Robrt?

Sarah Marchese
Sarah Marchese

Upon reading this review by Robrt (is that how your name is REALLY spelled on the birth certificate, or is this an attempt at being "cool") of JBC, I had to sit back and laugh. The writer's attempt at being a food critic and investigative journalist falls short. His 2nd mistake was getting Justine's name incorrect. Anyone reading up on the other (rave) reviews or understanding the importance of stating facts, would have known the mother- daughter duo do not share the same surname. Anyone would be proud of a 23 year old who has taken a route of responsibility. Instead of frequenting frat parties at ASU, being featured on ABC15's trashy weekend photos of Scottsdale happenings or expecting mommy and daddy to pay her bills- Justine has worked side by side for the last four years with her mom in various aspects of the business. She has aspired to attend a professional culinary school, but cannot afford it and refuses to take out loans or have her family pay for her education. Justine painstakingly plans menus for family gatherings, friendly cook- outs and this business endeavor. These are HER creations alone- tested out on family and friends who would AND have provide honest feedback. I have to wonder what qualifies "Robrt" as a food critic. Did he just wake up one morning and decide that he would never achieve the Pulitzer, so instead he would combine his disdain for people with the desire to crush others' dreams? And the stupid comment about never carrying cash? OMG! The credit card machine wasn't working! Are you telling me, RobErt, that when all you need at Circle K is a $.79 Thirstbuster, you pay by credit card? You must also be the guy who leaves a $5.44 tip on a $44.56 at a restaurant. You also complain about the "waiter". For someone who has been there three times- the critic is clueless. Jewel's is a fast casual establishment. You walk up, order your food, pay, go sit down and as an added bonus, someone brings you your food. Then the critic comments that it was slow all three times. Was he there the weekend of Pat's Run when there was a 40 minute wait out the door? Was he there during lunch on the Tuesday I was there and struggled to find a table? Was he there the weekend I took out of town visitors and people were steadily streaming in and out? Is everyone expected to just pop a squat before work to drink their coffee? No? Okay then. I have looked at this author's other writings and he is essentially a negative person on all his reviews. Maybe the problem is YOU. Because you are the common denominator in all these complaints.

wendydoc
wendydoc

What happened to all the supportive comments that were posted from the many fans of this cafe????

Did it make your food critic look bad, so you deleted them?????

I will repeat that I had a MOST enjoyable experience in EVERY way when I went for the first time last Sunday, and will most definitely return even though I live in Fountain Hills.

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