Domino's New Chicken Crust Pizza Accepts Its Inevitable Failure

Categories: Wake Up Call

dominos-chicken-crust-pizza.jpg
Courtesy of Domino's.
Get ready for some Specialty Chicken, y'all.
Do you know what we think every time we go to upscale pizza joint like Pomo and Pizzeria Bianco?

"Man, we wish this pizza crust was actually made of breaded chicken." Not.

But Domino's went ahead with the idea of replacing its dough, which is definitely passable anyway, with some sort of chicken nugget-looking deal for its new oddly named Specialty Chicken<. The company said in a press release that this is just part of the new "failure is an option" campaign. Well, at least it got that right.

See Also: Chipotle Releases Sofritas Tofu Option in Arizona Today

You have to almost feel bad for Domino's with this new "failure is an option" idea. Despite being the first new creation since its handmade pan pizza was released in 2012, the whole idea screams desperation. Plus, last we checked, pan pizza is a completely viable concept, whereas throwing some cheese and toppings on chicken nuggets is just weird.

The "12 bites of lightly breaded, 100 percent whole breast white meat chicken" come in flavors like Crispy Bacon and Tomato, Spicy Jalapeño-Pineapple, Classic Hot Buffalo, and Sweet BBQ Bacon.

The press release goes on to quote Domino's marketing officer Russel Weiner as saying, "Our new Specialty Chicken is one of the most creative, innovative menu items we have ever had . . . There's nothing quite like Domino's Specialty Chicken on the market today."

You can say that again.

Try your own Specialty Chicken at Domino's now for the low, low price of $5.99 when you buy another menu item for the same price.

Follow Chow Bella on Facebook and Twitter and Pinterest.

My Voice Nation Help
2 comments
Jk Grence
Jk Grence

It's the Wall Street performance model. It doesn't matter if the end result is any good, as long as it's better than expectations. For Domino's, expectations are pretty low already.

Now Trending

From the Vault

 

Loading...