Joey Maggiore of Cuttlefish Will Open Notorious Burgers and Vevo Italian Marketplace This Year

Categories: Chef and Tell

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Lauren Saria
Joey Maggiore at Cuttlefish's oyster bar.
This is part two of our interview with Joey Maggiore of Cuttlefish in Scottsdale. The seafood restaurant opened late last year and features an oyster bar (complete with Vespa seating) and a menu of coastal Italian cuisine. Today, we're talking about the two new restaurants Maggiore plans to open around Scottsdale this year. Be sure to go back and read part one of the interview, in which Maggiore tells us about how he keeps his family recipes for marinara (which they use at Cuttlefish) a secret.

See also: The Phoenix Food Scene Has a Long Way to Go

Recipes aren't the only things the Maggiores keep in the family. Joey and his sister Melissa took on reality television together, too. In 2010, the siblings starred in a six-episode miniseries that followed the opening of Tommy V's in Carlsbad, California. Food Network billed the show as a sort of friendly sibling rivalry between Joey's flashy style and his sister's more serious nature. And though some of that might ring true, Maggiore acknowledges that reality television isn't completely authentic.

"They try to keep it fly-on-the-wall, but it's not," Maggiore says.

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Courtesy of Cuttlefish
Fresh housemade tagliatelle, Dungeness crab, roasted garlic, and live Catalina sea urchin.
That's not keeping him away, though. He also says he's got a new show in the works -- though he couldn't (or wouldn't) give details.

Don't be fooled. Maggiore didn't let the TV gig distract from his true passion: restaurants. He's nearly ready to open his second Valley restaurant in the new few months. Called Notorious Burgers, the new spot will be located next door to Cuttlefish in the Shops at Gainey Village. The Prohibition-themed burger joint will join a slew of new eateries that opened in the center, including the relocated Pomo Pizzeria and Naya, an upscale Mediterranean restaurant.

Though there's been some question as to whether the shopping center -- where dining options included Paradise Bakery and Pei Wei prior to the recent boom -- can sustain the new growth, Maggiore says he isn't worried.

"That's the only reason I came in," he says.

Maggiore also will open Vevo at Scottsdale Marketplace, on the northwestern corner of Lincoln Drive and Scottsdale Road. Sumo Maya, the highly anticipated Mexican-Asian kitchen from Valley restaurateur and Top Chef Master contestant German Osio, will anchor the soon-to-be-completed mixed-use development. Maggiore says Italian food lovers can look forward to what will be an Italian market, complete with a dry salami room.

Location Info

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Cuttlefish

8777 N Scottsdale Rd, Scottsdale, AZ

Category: Restaurant

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