Brad and Kat Moore of Short Leash Hot Dogs on Their First Day in the Truck and Where They See Themselves in Five Years
This is part two of our interview with Brad and Kat Moore, the owners of Short Leash Hot Dogs and the soon-to-open brick and mortar restaurant, Sit...Stay, named after their weekly Friday night dinner events. If you missed part one, you can read it here.
Lauren Saria Brad and Kat Moore of Short Leash Hot Dogs in their office at Sit...Stay
"Our dogs are our kids," says Kat.
It's a sentiment that many pet owners can relate to, obviously, since she currently has enough customer-submitted dog photos for a year's worth of weekly specials. They had to take down the sign inviting customers to send in their photos because she feels so badly about the long wait.
The idea of naming their weekly specials after their customers' dogs was Kat's -- and one that Brad fought her on, she adds. It was also her idea (inspired by the local health-focused eatery, Luci's) to have a clean, well-thought-out aesthetic to everything they do -- little details like plating their hot dogs with a Dum Dum and offering unique, adorably bottled sodas or making their truck super-approachable. Kat describes it as a food truck your grandmother would be willing to eat off of.
The special board
She wasn't so excited about the idea three years ago on a lazy Sunday morning when Brad first suggested they start a food truck, but after watching a show about the fast-growing concept and seeing how unlike a roach coach food trucks can be, was convinced. The couple had recently gone through difficult losses and were facing tough times personally, but looking back, the timing couldn't have been more perfect. They caught the food truck craze in early 2010 and seen the trend blossom into a citywide movement.