Burger King's New Rib Sandwich: Move Over, McRib
The Guilty Pleasure: Boneless Rib Sandwich
Where To Get It: Burger King, locations Valleywide
The Price: $6 and up as a combo.
What It Really Costs: As always with fast food, sodium city with over 1,500 mg for the sandwich alone.
Years ago, I gave up on Burger King. The whole operation was dismal. The menu board's dingy yellow hue gave a bad first impression, and everything else followed suit. The food was always hyper-salty and tasted like it sat far too long under a warmer. It's no wonder to me that once #2 (second only to McDonald's) BK long since lost out to Wendy's for market share.
The King's times are changing for the better. The whole chain is remodeling locations with a contemporary (and, dare I say, gorgeous) combination of black, steel, and red to evoke the flame-broiler in the kitchen. While the signature Whopper is still the centerpiece of the menu, the rest of the menu has also seen a bit of a revamp.
A brand new part of the BK menu is their Rib Sandwich. It's more than a little obvious what's going on here: They want to catch some of the fire of McDonald's cult classic McRib, and they're offering it six months after McRib season ends to woo anyone going through McRib withdrawal. It's a brilliant ploy, even if the sandwich's name is almost yawn-inducing.