The Amy's Baking Company Carnival: The Reverend Jarrett Maupin Joins the Sideshow
The Amy's Baking Company shit show is drawing out Phoenix's cast of characters like moths to the flame. It's probably only a matter of time until Sheriff Joe Arpaio and Russell Pearce get involved.
After the ABC Kitchen Nightmares disaster (or could it actually be a blessing in disguise?), Valley PR man Jason Rose announced via press release that his company will be overseeing a "grand re-opening" of the Scottsdale restaurant.
And if that wasn't enough to make your head explode, the Reverend Jarrett Maupin will be emceeing the event, according to recent announcements Rose made on Twitter.
Could we all be the unwitting rubes of a "grand" illusion? Possibly. But we're most definitely witnessing an example of shameless self-promotion by ABC, Jason Rose PR, and Maupin, who's mastered the art of pushing buttons and inserting himself into the local news cycle.
The Reverend Jarrett Maupin
Whether it's storming the Phoenix Mayor's office, his confrontations with Arpaio, or calling out local politicos for racism, Maupin knows how to make headlines.
Repsect 2 The Yard,Maya but '13 eatery event 2be Grand Re-opening of Amy's Bakery Co. Tuesday. @reverendmaupin 2 emcee presser before— Jason Rose PR (@jasonrosepr) May 16, 2013
"I didn't know helping these people out would be national news," claims Maupin, adding that he just got off the phone with the BBC. "Over 1,500 people have tried to get in to the event. This is probably the story of the year."
Maupin says the Bouzaglo's are "great people" even though he hasn't known them "that long." He also admitted that he's never eaten at ABC before.
"Tuesday, I intend to make my mind up if they can cook," he says.
Maupin says he and and Jason Rose are long-time friends, which is part of why he decided to get involved with the ABC fiasco.
"I know they have strong personalities, but they are serious about their business and care about their employees," says Maupin.
Whether or not former ABC employees would agree is up for debate.
"I am willing to lay my name to their efforts," says Maupin. "It's incredible to find an employer in town paying $8 to $14 an hour. They're paying well above what Waffle House is."
How Tuesday's grand re-opening is going to pan out is anyone's guess.
"[Amy's] something else . . . she comes off like she's Gotti's daughter sometimes, and that may be a shock to uppity Scottsdale," says Maupin.
Here's a sampling of Maupin's past shenanigans around town.